SCA appoints Blair Woodcock to head of content – regional role

Blair Woodcock will be Southern Cross Austereo’s (SCA) new head of content – regional from next month.

The role was revived as part of a restructure, and will be responsible for the 79 regional Hit and Triple M stations around the country.

Woodcock joined SCA back in 2008 as a Breakfast announcer in Gladstone. Since then, he’s been content director for regional Queensland, assistant content director for Triple M Brisbane and group content director across southern Queensland for Triple M.

SCA’s chief content officer, Dave Cameron, previously told Radio Today about how the role fits into SCA’s wider regional and digital plans.

“With LiSTNR now at the centre of our business, being powered with local content from every one of our markets right across the country, and with Adrian [Brine] leaving late last year, it was a good chance to relook at the structure again in order to keep our heads of network (Gemma [Fordham] – Hit Network / Fitzy – Triple M Network) focussed on the performance of our top seven metro markets with a new head of content – regions focussed on the growth and new content generation for all of our regional stations across the country,” he said.

Of filling the role, Cameron said Woodcock had been a superstar since joining SCA since 2008.

“He lives and breathes regional content and the passion he has for our regional business is unparalleled. I am confident that this appointment will help bring our mantra of ‘Proudly National, Fiercely Local’ to life right across our regional footprint,” Cameron said.

Woodcock said he can’t wait to five into the new role.

“It’s truly exciting to get to work with a great bunch of people who love making content that connects to their local markets each and every day. Also, having worked in those markets, and alongside them in the past, it is a great honour to be leading our regional content teams,” he said.

Last year, SCA axed 19 regional Breakfast shows in favour of state-based syndicated offerings. Much of the focus of digital platform LiSTNR, however, is localised content, including hyper-local news and event / location guides.

Woodcock’s new role will report to Cameron and is effective from May 10.