Radio Ratings June 24, 2021

Bundaberg Ratings: HITZ soars ahead as Triple M takes a fall

Former Editor & Content Director

Grant Broadcasters’ HITZ 93.9 has jumped 5.6 points in the latest ratings survey, with 30.7% of Bundaberg listeners saying it is the station they listen to the most.

Last survey, back in September 2018, the station was on 25.1%, and Southern Cross Austereo’s (SCA) Triple M Bundy was not far behind on 23.9%.

This survey, however, Triple M Bundy took a tumble, with just 17.9% of people saying it was their station of choice.

Grant Broadcasters’ other station, 4BU, was down 2.5 points to 12.3%.

HITZ also lead every demographic except for the over 65s. It had a particularly commanding lead in the 25 to 39s, with a 46.6% share.

In the over 65s, ABC Wide Bay is on top (33.6%), followed by 4BU (26.9%).

In Breakfast, Matty & Trace from HITZ, lead the pack, up 6.2 points to 31.9%. Triple M Bundy’s JB & Jules fell 5.1 points to 18.1%, while 4BU fell 2.3 points to 12.2%.

Former content director Mark Hamel currently helms Breakfast on 4BU.

HITZ also took the lead in Mornings, Afternoons, Drive and Evenings, time slots previously won by Triple M.

HITZ 93.9’s general manager, Corey Pitt, said the network’s ‘leaders in local’ strategy continues to be a winning formula.

“I am so proud of the Bundaberg Broadcasters team and their commitment to our wonderful community,” he said.

“We feel incredibly grateful to have so many people tune into the fun and frivolity of Matty & Trace each weekday morning, and for this we truly thank our listeners.

Despite the fall, SCA’s general manager in Bundaberg, Nathan Bedford, said today was a strong result for Triple M Bundy.

“I’m extremely proud of our team and their efforts on air and behind the scenes every day. We passionately represent our region and take pride creating the best local content possible,” he added.

Billy McFerran will take over as content director of Grant Broadcasters in Bundaberg on 5 July.

“Hitz and 4BU are absolute leaders here in local radio and I can’t wait to make Bundaberg my home,” he said of his appointment.