SCA’s Concert in the Clouds returns to Hit and Triple M in 2021
Southern Cross Austereo has announced the Concert in the Clouds live music broadcast is returning for its second year in 2021, spread across three Sundays in January.
Co-produced by Eardrum, the afternoon broadcast of live performances will be aired on both the Hit and Triple M networks across January 3, 10 and 17.
The gigs will be specifically curated to fit each station’s target audience.
Over on Triple M, listeners can expect sets from Foo Fighters, AC/DC and Cold Chisel. Meanwhile, Hit listeners can look forward to the likes of Taylor Swift, P!nk and Jennifer Lopez. All up, 28 hours of live music from more than 100 acts is expected to be aired.
Concert in the Clouds will be hosted by Hit Network’s Ash London and Triple M’s Dangerous Dave, with a handful of special guests.
“There’s something magical about live music that brings all of us together, and after the year that has been 2020, I think we all need a bit of magic. I’m so excited that Concert in the Clouds is back to give us a taste of what we’ve been missing, and what is still to come!” London said.
Throughout the programming, both networks will raise awareness for music mental health charity Support Act, which assists artists and Aussie music industry workers.
“This summer will look a little different for the music industry, in a time where we usually prepare for big tours of the world’s best acts, and some of Australia’s biggest music festivals. It will be the perfect playlist for a summer of staycations,” Hit and Triple M’s music boss Mickey Maher said.
“We are privileged to have platforms where our networks can deliver the best live music to our listeners. The Triple M and Hit networks will give listeners the feeling of being right back there at a concert or music festival through their speakers.”