Dave Hughes to host 2021 Siren Awards as finalists announced

2DayFM Breakfast co-host Dave ‘Hughesy’ Hughes will host the 2021 Siren Awards, which will be held in Sydney on June 3.

The awards, now in their 17th year, aim to recognise the best radio ad or campaign of the year.

Finalists this year include radio campaigns coming out of creative agencies BMF, M&C Saatchi, Showpony Advertising, whiteGREY, Wunderman Thompson, Eardrum, Isobar Australia and Rare, for work across brands including ALDI Australia, Tourism Tasmania, Baiada (Lilydale/Steggles), the South Australian Department of Human Services, ING Bank Australia and Project Ningaloo.

In the craft category, Bang Bang Studios, Cue Sound, Rumble Studios, Seeingsounds, Squeak E. Clean Studios and We Love Jam Studios are up for the award.

The award winners are selected by the Siren Creative Council, made up of a panel of advertising agency and radio industry experts.

As well as the Gold Siren, three Silver Sirens will be awarded for the best radio ads across three categories: single, campaign and craft. A Siren Award of $1,000 cash will also be presented to the writers of the ad voted the best by a panel of clients.

Joan Warner, CEO of Commercial Radio Australia (CRA), said of the finalists: “In a year of adversity the nominated finalists have found new and inventive ways to capture attention and encourage people to rethink their behaviours. Their work helped clients to stand out in the market in areas as diverse as retail, food, health, the environment and domestic violence. We look forward to a great night where we can showcase some outstanding creativity.”

Last year’s event was hosted virtually by Lawrence Mooney, who also hosted the in-person event in 2019 in Sydney.

The full list of finalists, as well as their nominated ads, can be found here.

You can also read about the winners from round one, round two, round three, round four and round five.