DAB+ Ratings: Digital radio listening climbs amid COVID-19 pandemic

Assistant Editor

More Australians are turning to digital radio as the COVID-19 pandemic wreaks havoc on multiple industries, forcing many to work from home.

The second GfK DAB+ ratings for the year shows that digital radio Australia-wide gained over 100,000 in cumulative audience numbers.

In Sydney listeners rose by +18,000, Brisbane saw an additional +26,000 ears and Perth gained another +23,000 in cume.

The biggest rise in listeners came in Melbourne, where GfK recorded 99,000 additional listeners across all digital radio stations for that city.

The only market to experience a dip in cume was Adelaide, which lost -7,000 ears.

The news reflects data from GfK released earlier this week indicating that 72% of Australians are listening to as much or more radio during the coronavirus crisis.

Coles Radio held onto its position as the leading digital station Australia-wide, rising to 273,000 listeners (+2,000) across all five markets.

Commercial Radio Australia has also announced that this ratings book will be the last for some time, with travel restrictions resulting in the cancellation of Surveys 3, 4 and 5 for 2020.

Check out the full metro radio ratings for Survey 2, and see below for the top three digital stations market by market.


SYDNEY:

#1 – Edge Digital – 120,000
#2 – Double J – 84,000
#3 – ABC Jazz – 77,000


MELBOURNE:

#1 – Coles Radio – 99,000
#2 – Double J – 92,000
#3 – Gold 80s – 74,000


BRISBANE:

#1 – Coles Radio – 45,000
#2 – 97.3 The 90s – 41,000
#3 – Double J – 33,000


ADELAIDE:

#1 – Double J – 26,000
#2 – Coles Radio – 21,000
#3 – Hit Oldskool – 20,000


PERTH:

#1 – Smooth – 48,000
#2 – Coles Radio – 34,000
#3 – Hit Oldskool – 29,000


*Survey 2, 2020 was conducted by GfK for Commercial Radio Australia between Sunday, February 9 to Saturday, February 29 and March 1 to Saturday, April 4.

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