Dynamic Duos: SCA’s Tim & Sammy on differentiating and the ongoing battle with Coles Radio
“We’re going to differentiate ourselves by being not funny,” joke Tim and Sammy while telling Radio Today how they’re branding themselves to stand out from the crowd.
Tim McDonald and Sammy Garlepp secured their new gig after racking up an enviable social media following from the start of 2018, surrounding their podcast and a steady stream of hilarious social content.
One of the most striking things about chatting with Tim and Sammy is just how sharp they both are, with an uncanny ability to turn any topic into a humorous anecdote without hesitation.
On their “ratings battle” with Coles Radio, the boys quip “We currently don’t have a supermarket, but we are in talks with BI-LO.”
In Part Two of our new interview series ‘Dynamic Duos’, the boys cover everything from the importance of building a social media following, to balancing radio with the other aspects of their lives, and of course, differentiating themselves in a market flooded with duos.
Check out Part One of the ‘Dynamic Duos’ series with Triple M Nights presenters Tom and Olly here.