Is Em, Grant & Ed 2DayFM’s best Breakfast since Kyle & Jackie O?
Although it will take some time for the show to settle in, it was a promising start, with the clear potential to be 2DayFM’s best offering since Kyle and Jackie O.
As a trio, Em, Grant and Ed felt natural from the outset, with some good banter but cluttered moments. The lineup was, however, reminiscent of Sophie Monk, Jules Lund, Merrick Watts and Mel B, which rated about 3%.
It’s hard to see where they will take an audience from, going head to head with the established Fitzy and Wippa, the impossibly high rating Kyle and Jackie O and WSFM’s Jonesy and Amanda.
Ed settled into his role of anchor seamlessly, directing the show towards several topical subjects with solid research and funny facts about current events like the Hawaii false-missile alert and Bernard Tomic’s weekend antics.
Although the show struggled for localism in general, potentially because they may not be broadcasting from the same place (Em and Ed rumoured to be in Melbourne and Grant in Bathurst), they did almost pull off a segment about the Sydney train delays.
It’s clear that Ed suits the three-person format. It’s undoubtedly no longer The Em Rusciano Show, and much more ‘The Ed Kavalee Show’.
Much like his long-term role as anchor of the Santo, Sam and Ed Total Football podcast, he works well in an environment where he has two contrasting personalities to play off, issue verbal challenges to and cue reactions from.
His experience on Triple M Brisbane Breakfast and Triple M Sydney’s ‘Get This’ has paid off.
Em may take time to get used to her new, reduced role, which may be part of a plan to squeeze her out by SCA. It did mean though, that she was free to concentrate on her own speciality segments like ‘Em’s Gem’ where she picks a song, and ‘Emtertainment’ where she wraps up the “latest” celebrity news (most of which wasn’t actually all that new).
Grant was there for his deep trove of anecdotes and was able to kick off their first phone segment where listeners called in with workplaces stuff-ups.
He will definitely need a lot of time on radio in Australia’s biggest metro market if he is to nail the breakfast role – Sydney is no market for inexperienced players.
The trio debuted a couple of new tactics as well. Every caller scored passes to Taronga Zoo for the school holidays.
Then at 8am there was some cash content called Alpha Bucks, where listeners had to call through and answer questions for a chance to win a $10k. The winner managed to take home $500.
2DayFM Breakfast with Em, Grant & Ed airs 6-9am weekdays on 2DayFM 104.1