Talent Watch December 15, 2020

Erin Phillips takes over Jodie Oddy’s spot on Mix 102.3 Breakfast

Former Editor & Content Director

Mix 102.3’s Breakfast show for 2021 has been confirmed by the Australian Radio Network (ARN), with Erin Phillips taking over the spot vacated by Jodie Oddy.

Mark ‘Soda’ Soderstrom will continue as co-host, with the duo forming Erin Phillips & Soda For Breakfast.

ARN said it was a fresh way for Adelaide to start the day with the duo bringing “good-hearted fun to listeners every morning”.

Oddy had been with the Breakfast show for over a decade. The program had 81 survey wins, but briefly lost its FM Breakfast crown to the new Ben & Liam offering on Nova earlier this year. It regained the lead in Survey 7, and in the most recent survey, released last week, it was tied with Triple M’s Roo & Ditts for the #1 FM spot on 10.6%.

Despite the long-term performance, Oddy abruptly departed last month.

Since then, speculation as to her replacement has been rife, with Phillips’ name in the mix.

Phillips is an AFLW star and Olympic basketball Silver medallist. She also filled in for Oddy during her recent maternity leave.

Soda said he was excited to welcome Phillips to the team.

“There is much more to this down-to-earth Mum of three than just snapping goals and sinking three pointers and I know our fantastic friends of the show will welcome Erin’s enthusiasm and cheekiness,” he added.

Phillips, too, is “excited”.

“I really enjoy working in radio and to be on-air in the city I love is something I’m extremely grateful for. I can’t wait to have a lot of fun with Soda and plenty of laughs with our listeners,” she said.

ARN’s chief content officer, Duncan Campbell, said the “contemporary new direction” for the show was something he knows audiences are going to embrace.

“When we needed to find a new co-host for the show, it made sense to consider people who have been part of the show over the years. Erin and Soda have great energy and we saw really positive engagement from the Mix audience when she was on air. Erin is a great addition to the Breakfast show – she is one of Adelaide’s most-loved sports people, she loves footy, knows all about the juggle of work and family, and she is passionate about supporting the community. Erin and Soda are going to take the Mix breakfast show into the future and we are all looking forward to hearing them on air in January 2021,” he said.