Jase & PJ ink extended deal at KIIS 101.1 Breakfast
Now two years in their KIIS FM Breakfast gig, Australian Radio Network has just confirmed that Jase & PJ have signed on for another two years at the network.
The KIIS 101.1 Breakfast hosts were to be out of contract at the end of 2020, but will now continue to host their Breakfast show in Melbourne on an extended deal.
Jason ‘Jase’ Hawkins & Polly ‘PJ’ Harding joined KIIS from ZM in New Zealand for the start of 2018, and feature in ARN’s latest marketing campaign alongside a new positioning statement; ‘They’re always up to something’.
Their new deal comes after ARN recently re-signed other high rating Breakfast shows including KIIS 106.5’s The Kyle & Jackie O Show and WSFM’s Jonesy & Amanda in the Morning, GOLD104.3’s The Christian O’Connell Breakfast Show and 97.3FM’s Robin, Terry & Bob.
”ARN has secured our top talent right across the network until 2022 and beyond. Live and local content delivered by trusted on-air talent is more important now than ever and we’re delighted that Jase & PJ will continue in Melbourne as part of ARN’s strong offering in that market,” said ARN CEO Ciaran Davis.
“Jase & PJ create excellent, engaging content and they consistently execute innovative client campaigns that resonate with audiences across on-air, digital, and on-demand.
“In Defining Audio, ARN is committed to investing in and securing the very best talent in radio which continues to power the audio category and to continue to deliver local and innovative content across all broadcast and on-demand channels to offer our clients and audiences the most complete audio offering.”
As of the final GfK radio ratings of 2019, Jase & PJ rated a 6.4% share of listening among People 10+, up 1% on the previous survey.
“Jase & PJ have a genuine friendship and on-air chemistry that makes for great radio,” added ARN’s national content director.
“They have consistently delivered exceptional content and their loyal audiences love them and I’m excited to see them continue to build momentum in Breakfast this year and beyond. They’re a critical part of ARN’s plans for the future and are great examples of the strength of our talent across the network.”
Of the new deal, Jase said; “I’m so stoked to have the opportunity to continue this crazy adventure with a best mate and with everyone who listens to the show through 2020 and beyond. Every morning is mayhem and you never know what PJ is going to say next, but I wouldn’t have it any other way.”
PJ added; “Our listeners are awesome and I’m so excited Jase and I can keep doing the show we love in Melbourne. We’ve got heaps of fun stuff planned and can’t wait to share what’s coming next!”