Josh Janssen says Australian Podcast Ranker ‘confuses advertisers’
The Australian Podcast Ranker launched at Commercial Radio Australia’s Radio Alive conference in 2019 in collaboration with Triton Digital, but the response to the chart has been mixed.
The ranker has been criticised for being centred around podcasts and catch-up shows produced by the big radio networks, and now host of The Daily Talk Show Josh Janssen has weighed in.
Janssen was formerly a digital content producer at SCA for the Fifi & Jules show. In 2018 he launched his own podcast with Tommy Jackett.
His podcast, and many others, are declining to join the ranker, because he believes it is negatively affecting the listener experience.
“The Australian Podcast Ranker provides a platform for the radio industry to confuse potential advertisers in believing that they have a majority share of listenership in Australia,” he says.
Janssen points to the fact that radio show podcasts have begun uploading more ‘best bits’ podcasts alongside entire show catch-ups, with the explicit intent of gaming the Podcast Ranker (which measures downloads).
“Well, if The Australian Podcast Ranker is based on Average Weekly downloads, the aim of the game is getting more downloads. How do you do that? You release more content,” he explains.
“By radio shows adding one additional audio file within their feed each day, they are potentially DOUBLING their download/listen number.
“This means that if you want to appear higher in the ranking, your best bet in getting to number one is to flood subscribers with best bits. Something that isn’t great for listener experience.”
That’s not Janssen’s only gripe with the Podcast Ranker though.
“Let’s answer this basic question: Does The Australian Podcast Ranker help brands, podcasters and listeners with a win-win-win situation? Not at all,” he writes.
“You’ll notice that independent creators didn’t say much about the Australian Podcast Ranker launch. Our silence was based on the little attention we think the ranker deserves.
“However, now that it is directly impacting the way radio shows are publishing podcast content — to what we believe is at the detriment of listeners — we thought we should say something.
“If you are a radio producer, a radio show host, a content director, a digital director — I implore you to vocalise your concern of The Australian Podcast Ranker and the impact it will have on the industry.”