Kyle Sandilands slams SCA: ‘Couldn’t get a root in a brothel’
Kyle Sandilands has savaged his former employer Southern Cross Austereo (SCA) for its poor programming decisions, axing its regional Breakfast shows and top-heavy structure.
The organisation, he said, “couldn’t get a root in a brothel with a wheelbarrow full of money”.
Sandilands, now at rival Australian Radio Network (ARN), was talking to James Manning on the Mediaweek Podcast, and covered everything from his business operations to his contract negotiations, as well as 2DayFM’s chances of success with its new Breakfast show. There was even an impersonation of ARN CEO Ciaran Davis.
Sandilands and co-host Jackie ‘O’ Henderson defected to ARN’s KIIS at the end of 2013, taking their FM-topping show with them.
And while Sandilands says he’s buried the hatchet with most former media rivals – including Dave ‘Hughesy’ Hughes who will be the latest personality to give the struggling 2Day Breakfast spot a go – it seems he hasn’t forgiven SCA management.
“You know what the problem is over at SCA? They’re so thick with hiring management, that they’ve got no idea what they’re doing,” he said.
“I really think they did put the hatchet through future radio people coming up,” he said of the decision to cancel 19 regional shows in favour of syndicated state-based offerings.
“They wanted to be the biggest, biggest network, and they’ve just fucked everyone over. And they can’t even run their capital city stations. They should all leave with their head held in shame.”
He said regional and rural radio was essential for the future viability of the industry, particularly as that’s where up-and-coming talent can learn and have room to make mistakes.
Despite his strong opinions on what SCA has done, and is doing, wrong, he said radio is simple, and you don’t need to overthink it.
“You know what the secret to great radio is? Putting people that are great at doing radio on the radio. That’s it,” he said.
“You don’t need the world’s best comedian, you don’t need some chick off The Bachelorette. It doesn’t really translate. It doesn’t work.”
He pointed to ARN’s Christian O’Connell who fronts GOLD 104.3’s Breakfast program in Melbourne, as well as Nick Cody, who will soon join Fox FM Breakfast in the same city, as good radio operators.
“Radio programmers must think ‘Let’s not do the easiest thing. Let’s do the hardest, weirdest, whackest thing and see if it works’. It’s not hard to do this. It’s very simple stuff. Radio’s not hard,” he said.
“It’s hard when you don’t know what you’re doing.”