Macquarie Media rebrands as Nine Radio

Assistant Editor

Nine’s radio assets will no longer be referred to under the Macquarie Media name.

Stations including 2GB, 4BC, 3AW and 6PR will now fall under the ‘Nine Radio’ banner.

The entire radio network’s news services have been provided by 9News from the start of 2020, signalling an end of Macquarie Media National News.

“Across Melbourne, Sydney, Brisbane and Perth we have four famous brands in 3AW, 2GB, 4BC and 6PR and this move sees us looking to move them front and centre at the heart of the each of the cities they serve,” said Tom Malone, Nine’s managing director of radio.

The Macquarie Media name will be phased out over several months.

The changes follows several personnel changes since Nine officially took ownership of Fairfax and as a result, Macquarie’s radio assets in late 2019.

9News is a trusted household name across Australia and this move sees us extending that brand across all broadcast news,” said Darren Wick, Nine’s director of news and current affairs.

“The television and radio news teams across all states have already been working hand in glove for the past few months. In now branding our radio bulletins with 9News we are simply giving Australians the signal that they can rely on us to stay up to date, wherever they are and regardless of the platform.”

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JASON ANDREW TOPPIN
6 Jan 2020 - 2:11 pm

BEST THING THAT HAS HAPPENED

Jimmy
6 Jan 2020 - 7:03 pm

The WORST thing that could have happened.

I cringe when I hear the Nine News TV news intro.

A total lack of understanding of what the Radio Audience wants.

I for one don’t want Television Branding in my Radio News.

If Nine don’t understand WHY I might not want that then that explains why they did it.

Fail.

Jeoffry Hale
6 Jan 2020 - 8:06 pm

What happen to 4BH are we going back to music or staying with sport why are you looking after 4BC more than 4BH

Michael
6 Jan 2020 - 10:38 pm

I think this move will hurt 2GB. I don’t watch Channel Nine news as I don’t see it as balanced journalism, and by re-branding the news it effectively gives the impression (weather true or not), that the news on 2GB is the same content/opinion as the television news, but without the images.

I used to switch between both 2GB and 2UE in the old days and respected both. But with the demise of 2UE, and now 2GB having been taken over by Nine, my feeling is that 2GB is been pushed progressively left in the hope that conservatives have no where else to go and ratings wont suffer.

However over time I think 2GB will lose more audience share than they gain. 2GB wins the ratings by a country mile because it is the only conservative station in a largely non-conservative radio landscape.

Neil McKenna
6 Jan 2020 - 11:12 pm

OK as long as all TV stations are given fair go. After the Nine News theme was played on 3AW last week, Neil Mitchell interviewed a reporter from Seven News about the bushfires. The worst thing they can do is promote only Nine TV shows.

Peter
7 Jan 2020 - 8:49 am

Yuck! After hearing the Nine News theme all day on the radio, the last thing I want to hear at 6PM on the TV is that same irritating theme. I’ll watch something else. Keep the sound of the radio and TV separate. Either that, or at least get a different version of it for the radio.

The Wolf
7 Jan 2020 - 9:20 am

Which Survey this Year will see 2GB lose the number 1 Spot.

Kevin
7 Jan 2020 - 10:43 am

Ratings come via recall. 2GB listeners have to recall are 2GB not Nine. This synergy will actually cost 2GB ratings. Always the problem when biog brother TV networks take over the little guys, radio networks.

3AW have the best newsreaders in Australia
8 Jan 2020 - 1:15 pm

Are the bulletins compiled at nine?
Do the Journos at the stations have editorial control??

LeofromFreo
11 Jan 2020 - 10:04 am

Are the bulletins compiled at nine?
Do the Journos at the stations have editorial control??

– yeah, the article didn’t mention it.

Graham Stuart BARRY
14 Jan 2020 - 12:42 pm

Radio and television are definitely 2 separate media platforms. Nines attempt to blend the 2 will ultimately cost 2GB and affiliated station listeners.
I for one have noticed the narrow band of news content that 2GB now airs.
The old saying really should apply here. I it aint broke, don’t fix it.

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