SCA promotes Maryanne O’Sullivan to head of agency sales in Sydney
Southern Cross Austereo (SCA) has announced the promotion of Maryanne O’Sullivan from group sales manager to head of agency sales for Sydney.
O’Sullivan joined SCA almost five years ago and now boasts 13 years’ experience in media sales leadership across free-to-air and subscription TV, radio, podcasting and digital media.
She will now be responsible for leading the audio agenda with SCA’s Sydney agency partners, delivering on the company’s digital audio growth strategy, and supporting the agency team to provide insight-led solutions for advertisers.
She will report to head of Sydney sales, Amanda Unwin, who herself was head of agency sales in Sydney prior to her promotion last year.
Unwin was full of praise for the newly elevated leader.
“Maryanne is well respected and regarded in the Sydney agency market and has a proven track record of delivering results for our advertiser and agency partners,” she said. “She is an exceptional leader, and I am excited about what she will bring to this role in a time of rapid and exciting change for SCA, for audio and in our industry.”
O’Sullivan said she’s looking forward to what’s ahead.
“I have been fortunate enough to have experienced outstanding leadership and mentoring at SCA, so I feel privileged to have now been given the opportunity to lead the Sydney agency team,” she said. “I am passionate about our business, our people and driving stronger partnerships with our agencies and clients alike.
“With the rapid digitisation of audio and growth in our product suite, I look forward to leading the fantastic team around me into a bright future ahead. Together we will continue to deliver thought leadership and insightful solutions to the Sydney market.”
The appointment is effective from August 2.
Earlier this month, SCA announced two other senior sales appointments in NSW, with the company’s head of TV sales for Sydney, Nick Unger, being promoted to head of sales for regional NSW. His vacated Sydney TV sales role was filled by group sales manager, Holly Bradley.
SCA was also recently recruiting for a head of sales in Victoria role.