New Adthos Covid19 vaccination advert largest audio ad campaign in history

Adthos Creative Studio is launching the largest audio ad campaign in history with a customizable Covid19 vaccination advert.

Adthos Creative Studio has created a readymade campaign for radio stations focused on encouraging vaccine uptake which can be downloaded and used for free, with promos covering 6,500 cities in 40 countries, and in 70 languages and dialects.

Supported on its release by stations with a total of more than 250 million weekly listeners, it’s the largest audio ad campaign in history.

Adthos launched this year bringing businesses the ability to create custom high quality audio advertising that uses text to speech and AI synthetic voice technology.

Using Creative Studio gives broadcasters and advertisers the opportunity to produce and play out their ads in record time, with access to a suite of pre-produced adverts covering various kinds of businesses or services which can be quickly and easily customized to their needs.

“In a time where fake news and misinformation is rife, we believe that radio – which remains one of the most trusted forms of media – has an important role to play in contributing positively to the world,” says Adthos. “In the midst of an evolving public health crisis, the ability to create powerful targeted messaging quickly and easily to be rolled out in multiple locations offers big advantages. We also see this as a positive use for AI technology that benefits humanity.”

The scripts for the campaign are produced directly from text and have been tailored for language and accent using the Adthos production tools. They are particularly useful for national campaigns that need to be localised to particular cities and towns.

Listen to some of the Adthos audio below. If you like the ads, you can download them free to use on your station (see the disclosure information on the website).

Visit the Adthos website for more here.