NOVA Entertainment rolls out new ‘greatest hits workday’ national music strategy
NOVA Entertainment has launched a new workday music format, tagged ‘Nova’s Greatest Hits Workday’.
The new strategy has been rolled out nationally as of Monday June 18, and will be in place weekdays.
Radio Today reached out to NOVA Entertainment’s group program director Paul Jackson, who said; “The greatest hits have always been the core of Nova and we will continue to play the biggest hits and champion the latest songs across the work day.”
The new strategy was already evident the first hour of rollout this morning across the network, with plenty of 90s and naughties songs added.
Looking at Nova 96.9‘s playlist between 9-10am this morning, among standard CHR spins there were also plenty of older tunes including ‘Semi Charmed Life’ by Third Eye Blind (1997), ‘If You Had My Love’ by Jennifer Lopez (1999), ‘Apologise’ by Timbaland (2007) and more.
The move comes off the back of 2DayFM’s music strategy change from ‘Hits and Old School’ to ‘More Music, More Variety’ at the start of the year, which has seen songs dating back to the 70s and 80s and 90s become playlist staples.