More podcast categories to be awarded at 2018 ACRAs

Commercial Radio Australia has announced three new podcast categories to be awarded at the 2018 ACRAs.

The additions bring the total of podcast categories to four;

• Best Original Podcast (Branded) – open to Australian-made, commercial brand-associated podcasts produced by CRA members or members in association with partner organisations
• Best Original Podcast (Unbranded) – open to Australian-made podcasts with no commercial brand association, produced by CRA members or members in association with partner organisations
• Best Radio Show Podcast (Metro)
• Best Radio Show Podcast (Non-Metro)

The new categories have been brought in to recognise the rising significance of podcasting in the industry.

“There are a lot of exciting things happening in podcasting right now and this new award category will shine a light on the best home-grown content being produced in this area,” said CRA chief executive Joan Warner.

“Podcasting in all its forms is becoming an integral part of the media landscape. Radio has been podcasting for many years as a form of catch up radio, often with extended and new content related to a radio show.

“Radio is now once again leading the way in producing and commissioning original, cutting-edge podcasts on topics ranging from arts and comedy to social commentary, sport, health and politics. Radio is key to driving the future success of the podcast sector. ”

CRA also stated Edison Research Infinite Dial Australia research from July 2017 showed that 29% of Australians aged 12 and over have listened to a podcast – while 10% listen on a weekly basis.

Info on how to enter the awards available here.