Adrian Brine & Dan Bradley promoted in SCA content reshuffle

Still think this is the worst decision SCA has made since canning Dan and Maz. They seem to not give a shit about the plethora of incredible upcoming talent they had, slaving away in regional areas to climb their way up the ladder of the company. Leaving that network was the best decision I ever made before all of this shit hit the fan

May as well network all programs and be done with it. There is no local in local radio anymore just local ads. Triple M will be next. Just wont happen next year or so.

Of course SCA’S response to a crisis is to become top-heavy by culling feet on the ground in the regions and promoting more management in metro. Well done guys.

#BRINGBACKMAZ

I love how the SCA-haters pile on with any story about this company, but we know they’d give their left arm if offered a job at the biggest radio business in the country.

Did you see what I called it there by the way? A business. As heartless as it might sound “Former SCA Lackey” but SCA’s first priorty is returning a profit for it’s owners. It needs to keep the cash flowing, and spending less than is coming in, otherwise the entire thing sinks.

Lastly, the thing about incredible talent “Former SCA Lackey” is that it doesnt slave away in regional areas. Real talent shines brightly and moves up the ranks easily, because it’s also in the businesses best interest to put the best people front and centre.

@Brett Cameron – nah not gonna happen to Triple M as they rely/focus on local based content far more than HIT did. There’s also laws set around a minimum amount of local content. Cheer up mate 😀

so basically… they should have just kept the regional content team headed up by Mickey & co 18-24months ago.. .

imagine the amazing things they could have achieved if they were encouraged and supported post Ricks departure.

SCA is the Donald Trump of Aus Radio – Shameful

@Matt. Mate I know how it works. Went from Provincial to Regional to Provincial to Cap City all within 7 years. There were rumours SCA was going to do this to regional breakfast shows not even 2 years into my full time career. I’m surprised it took them so long to get it over the line.
It doesn’t matter how good you are and what big things you do for the company, if you’re not part of their inner circle, you’re nothing to them.
The talent pipeline was a lie, they invested more time and money into 15 minute fame hungry reality tv stars than keen and eager radio junkies. It may be a business, but there’s a reason why 2day failed in Sydney post K&J and it just started crumbling from there.

And the ACRA for cluster f@#k of the year goes to………

So Matt, Surely you don’t really believe that? I find it very hard to believe that either Andrew ‘Jars’ Jarman Or Bernie Vince was more of a natural Shining Talent Than Dale ‘Louie’ Lewis on Triple M, Triple M Footy?
Highly likely that you get the flick if management don’t like you at SCA?
Thoughts….?

@Matt

I gave 5 years of my life to SCA.
Incredibly long hours, shitty pay and treated like crap every day, even after winning them several ACRAS + NYF awards.

I was once told to “get in” to work when I was sick. I worked a 16 hour day, then went to the hospital.
On the way there my boss text me saying “don’t you ever leave without telling me, this is an official warning”

Although I didn’t give my “left arm….to the biggest radio business in the country”, I gave them my sanity, creativity & happiness until there was nothing left.

You call them ‘SCA haters’
I call them former SCA employees

Trust SCA to turn regional radio into “ community “ radio, sounds about right.
Congrats AB and Dan. Goon radio men.

Did I read correctly Southern Cross Radio have turned regional radio into community radio ? Too good, expect they will get community radio budgets, community radio talent, community radio ratings and community radio content.

Take it from someone who left of their own accord. Your left arm is not good enough to work there. You must submit, you must give everything you have and it will still not be good enough.

SCA aren’t a radio company, they are an acquisition company. I say that, because the only thing the SC portion of SCA have ever done well is buy for stuff.

While the number of roles are currently in short supply, there are a couple of media outlets that still value talent, dedication and allow you to spend time with your family before your children are fast asleep in bed.

Maybe they are now calling themselves community radio so they can run on air fundraisers to cover their operational costs just like the actual community stations do.

@former lackey- What a stupid string of comments. How can you blanket a whole company like that with one bad experience with one bad boss? Maybe time to start pointing the finger at yourself pal? I’ve worked with SCA on three seperate occasions across three states and have been nothing but supported at all times. I’ve been in radio 9 years across the world now and they’re easily the best company I’ve worked for. There’s a reason most of their staff pick and stick, there’s room for growth and if you’re good enough you’re shown love.

@Former SCA Lackey Lol you care about ACRAS, mate have you ever been to the Crapras? You get a prize, they get a prize, you get a prize, they get a prize……

At best its a chicken raffle down at the local pub, you were obviously fixated on the wrong things.

I work at SCA, I get paid a truck load… yeah the work is hard but you pull up your socks and get on with it.