SCA launches InStream addressable live radio offering
Southern Cross Austereo has launched a new way of enabling the dynamic insertion of personalised and targeted audio ads into live radio commercial breaks.
InStream is SCA’s latest addressable live radio offering, and it will be available across all connected devices including SCA websites, apps and smart speakers.
SCA announced its launch today and revealed that InStream will be offered to clients in tandem with the network’s new exclusive partnership with Soundcloud.
Together, they’ll allow advertisers to over three million users in premium and brand safe environments.
“Audio platforms are proliferating and audio as a medium has never been more important in maximising reach of your target audience,” said SCA chief of sales Brian Gallagher.
“This scaled development gives buyers the opportunity to rapidly gain reach of targeted consumers wherever they are. Instream represents the future of audio, available to advertisers now.”
The recent IAB Audio State of the Nation survey found that 84% of buyers intend to invest in Digital Streaming Audio in 2019.