SCA’s live radio streaming remains strong, 20% now on smart speakers
Southern Cross Austereo continues to attract big listener numbers to its live radio streaming services, reporting an increase of 35% year on year last month.
The numbers followed a record-breaking May, and in June alone 1.1 million listeners tuned in to radio via stream.
Catch-up podcasts including some of Hit and Triple M’s most-popular radio shows are continuing to prove popular, with 3.2 million podcast downloads recorded. That represents a 49% increase compared to the prior year.
Across the month SCA reported 8.9 million active live radio streams (up 52%) and 9.7 million total listening hours.
Smart speakers were the biggest area of year on year device growth for June, with live radio streaming up 58% across these devices (making up 20% of all listening hours).
“Following a huge month for live steaming and radio podcast listening in May we expected to see huge growth when compared to the same time last year,” said chief sales officer, Brian Gallagher, said.
Mobile and tablet listening was up 48% on last tear, while footy fans have embraced live streaming NRL matches (active live streams up 40%).
“There is a huge demand for news and entertainment across all digital listening devices and in particular this period has shown that Triple M really does rock footy!” said Gallagher.
“The season restart has seen an increase of fans tuning into NRL games via the live radio stream and they are doing so more frequently and listening for longer.”
Podcast listening continued to remain strong over the month, with PodcastOne Australia downloads increasing by 100% over the COVID-19 period (March 1 to June 30).