SCA partners with short-form audio network SpokenLayer

Publisher & Content Director
Pictured: SpokenLayer founder Will Mayo. Source: Medium.

SpokenLayer has entered Australia via a new partnership with Southern Cross Austereo.

SpokenLayer is one of the leaders in short-form audio content for voice assistants, smart speakers and podcast platforms, and launches locally under country manager Michael Richardson.

The company specialises in the creation, distribution and monetisation of short-form audio content in partnership with publishers and brands.

The end-to-end solution turns text into human voiced audio which is then distributed to Google Home, Amazon Alexa, Apple Podcasts, Spotify and a number of other platforms.

The partnership with SCA will enable SpokenLayer to access SCA’s vast network of professional voices and enables advertisers to access SpokenLayer’s growing network.

“We are thrilled to be partnering with SCA as we bring SpokenLayer to Australia and also New Zealand,” SpokenLayer CEO, Andy Lipset, said in a statement.

“With digital audio consumption showing massive listenership and smart speaker penetration increasing every quarter, Australasia is a natural place to extend SpokenLayer’s presence to.

There are more than 5.7 million smart speakers in Australia, the greatest concentration per capita globally. SCA says consumption has grown by 50% month-on-month since March this year.

SpokenLayer recently launched daily news briefings for five publications as part of a new partnership with Australian Community Media (ACM), including The Canberra Times.

The ACM partnership will also see SpokenLayer producing and distributing daily briefings for The Ballarat Courier, The Launceston Examiner, The Border Mail and The Illawarra Mercury.

SCA chief executive officer, Grant Blackley, said the broadcaster excited to partner with SpokenLayer as it enters the Australian market.

“Audio is an incredibly innovative medium, and with smart speaker ownership growing and Australians spending more time at home, we’re seeing demand for text to voice grow dramatically,” Blackley said in a statement.

“We see these text to voice briefings as complementary to our existing assets in podcasting and radio streaming giving advertisers access to a highly engaged and growing digital audience.”

SpokenLayer already partners with leading US publishers such as Hearst, Time and Conde Nast, producing content for more than 200 titles including TechCrunch and Time’s The Brief.

The ACM titles will add to its growing Australian roster which includes a daily gaming news update from leading gaming publisher Press Start and the Coronavirus Australia Daily Update.

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