Sea FM Gold Coast rebrands to Hit90.9 with new Breakfast team

Assistant Editor
Sea FM

SCA’s Hit Network rebrand continues, with the Gold Coast’s Sea FM becoming Hit90.9.

The rebrand comes with a new Breakfast show as well, as Lise Carlaw and Sarah Wills of Those Two Girls join current hosts Dan Anstey and Ben Hannant.

Those Two Girls previously hosted a national early mornings show across the Hit Network.

SCA says the rebrand is about allowing listeners to be part of a more unified brand and that local shows, news, events and music will remain the same.

“For us, this new show is about friendship, it’s four mates coming together, shooting the breeze and having a lot of laughs along the way,” said Lise & Sarah.

“From the moment we both met Dan and Ben, we knew – as four years their senior – we could be their guiding light.

“This will be news to them, but how better to find out what a rollercoaster ride they’re in for, then right here in the press!”

Hit Network head of content Gemma Fordham added; “Lise and Sarah have been hosting a successful show on The Hit Network for the past two years. Their show is hilarious and relatable, and we’ve seen it particularly resonate with Queensland audiences.”

“The moment we put Lise, Sarah, Dan and Ben together we heard their immediate chemistry, quite simply it just popped. The combination of the four delivers a show that is very funny, engaging and has heart.”

Hit90.9’s Brekky Crew with Lise, Sarah, Dan & Ben kicks off from Monday, July 29.

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Phil
12 Jul 2019 - 10:52 am

Is anyone at ARN aware of the missed opportunity for this to have been 97.3 breakfast? Can’t wait to hear this show on air!

RIP Sea FM
12 Jul 2019 - 11:00 am

The name change really saddens me. All that local heritage gone… 🙁

Why?
12 Jul 2019 - 11:16 am

To quote Micky Maher after being asked why the bigger markets weren’t being rebranded back in December 2016. – https://www.radiotoday.com.au/the-rebrand/

“They are our most competitive markets that also carry equity in their name. For Gold Coast and Gosford, consideration for the bleed through between Brisbane & Sydney was also a factor”

RIP Sea FM.

Guy Incognito
12 Jul 2019 - 11:21 am

To quote Guy Dobson in a HIT / MMM name change press release:

“As Thomas Edison once said, ‘Our greatest weakness lies in giving up’ and I for one am not prepared to give up on these brands. You shouldn’t either.'”

Enough said.

Thomas
12 Jul 2019 - 1:31 pm

Another Hit sad news and a free kick to hot tomato. Re brand to Hit hasnt worked in any other market. four person breakfast show its Studio Ten and will get similar off peak ratings. Woefully unprofessional.

Fiona
12 Jul 2019 - 1:37 pm

A more unified brand means ?
Lisa and Sarah a successful show past two years ? Whaaaaaat ? Based on ??
Immediate chemistry really ?
Oh dear me.

PT
12 Jul 2019 - 4:36 pm

Give Community Radio a go 94.1 are kicking some goals with Richard Fowler on Breakfast and Mark Irvine on Drive.

Greg
12 Jul 2019 - 6:35 pm

Only a matter of time now until Gold becomes 92.5 Triple M (even though SCA say that won’t happen). Goodbye local radio.

Reality Check
12 Jul 2019 - 6:54 pm

I love the people that get all sad about the network rebrands. No brand has suffered as a result of it, in any market. Just a lot of radio people who care about what makes them feel good, not what’s good for the listener or wider strategy.

I guess that’s why they’re commenting their opinions not having radio execs listen and act on them 😉

Lee
12 Jul 2019 - 9:05 pm

A four person breakfast show on the Gold Coast featuring two seperately distinct duos. Sounds like a recipe for disaster.

Whats the bet Hennant gets squeezed out to become the sports guy, and it becomes Those 2 Girls anchored by Anstey.

I get SCA wanting to unite all their Hit stations under the Hit name, but when you have two stations with the same name an hour apart, it will become confusing.

Sam
14 Jul 2019 - 10:07 am

This is another leadership failure
Seriously disconnected.

You have let down more than a radio industry – but the people

nick Big Blue H bartlett
15 Jul 2019 - 10:28 am

The big blue “H” spreads across Australia and local radio brands bite the dust. Sydney is everything. Everything is Sydney. Welcome to the Gold Coast — part of Sydney’s northern suburbs.

Cyber Sooky Lah Lah
15 Jul 2019 - 9:05 pm

OH MY GOD I’m still not over the re-brand from KROQ to GOLD 92.5…now they’re saying it might be Triple M…heavens how will I cope…the heritage…the memories….the localism…the station I never listen to anyway…the lamest reason to have a bitch and moan…and repeat hehe

PJC
17 Jul 2019 - 8:12 pm

Should we start taking bets on how long before Hit104.1 Sydney and Hit101.9 Melbourne become a thing? Surely it’s only a matter of time now.

Robert mall
31 Jul 2019 - 8:22 am

RIP x2 seaFm 90.9 break show, Sorry guys you have lost me as a listener, the 2 new girls voices are annoying as and they are mother like not fun at all. (1 star) Bring back the Heather, Dan and Ben show (5 stars)

Lauren
6 Aug 2019 - 7:12 pm

The chemistry between the two boys and two girls isn’t there, have stopped listening. Humour has gone. I miss Heather, Dan and Ben!

Jobs

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