SEN secures broadcast rights for men and women’s World Cup cricket

Sports Entertainment Network (SEN) has sealed deals to broadcast two separate cricket world cups on its airwaves across the next eight months.

The sports broadcaster has secured exclusive commercial rights for next year’s ICC Women’s Cricket World Cup in New Zealand, which will be broadcast via the network between March and April 2022.

SEN will also air the ICC Men’s T20 World Cup from the United Arab Emirates in Australia and New Zealand next month, with the highly-anticipated tournament kicking off on October 23.

The new additions cap off a huge summer program of cricket broadcasting for SEN, with the station also set to provide coverage of the upcoming Australian Ashes series and local Big Bash tournament within coming months.

SEN’s chief operating officer, Jodie Simm, said that the network was thrilled to secure exclusive rights for the ICC Women’s Cricket World Cup.

“The upcoming tournament in New Zealand in March and April will be nothing short of spectacular, and a huge honour for New Zealand as the host nation,” Simm said.

“With both New Zealand and Australia, as previous winners, out to dethrone England who won back in 2017 it promises to be a wonderful series to showcase the best women’s cricketers in the world.

“And the men’s T20, featuring the world test champions New Zealand and an Australian team desperate to play some high-level cricket, it will be a fantastic tournament.

“We can’t wait to bring it to audiences across our entire 50+ station network in Australia and New Zealand and on the SEN and SENZ app.”