SEN reveals launch plans for ‘Peel’, a new DAB+ station in WA

Publisher & Content Director
SEN

Sports Entertainment Network (SEN) has announced its plans to launch a new all-sports station on DAB+, in Mandurah, to be known as SEN Peel.

In the announcement, made today, no start date for the new service was named. When contacted by Radio Today, a spokesperson confirmed Peel would begin “early next year”.

SEN’s group commercial director, Paige Wright, said WA audiences are “loving the sports content”.

“With Breakfast with Garry and Tim and Whateley hitting the mark and digital audience growth continuing in this state, it’s clear we’re really connecting with sports fans,” Wright said.

“Our new sports station, SEN Peel, will further embed our network in WA and continue to provide fans with exceptional sports entertainment.”

SEN also revealed that its podcast numbers in Perth increased 48% month on month in October, with a total of 281,936 listeners in the west.

The broadcaster attributed the success to Breakfast with Garry Lyon and Tim Watson and Gerard Whateley’s sports radio show on 657 SENTrack.

SEN.com.au and the app also increased in WA by 33% month on month, to 677,456.

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