SEN launches ‘cheeky’ campaign for Sydney’s latest sports station
Craig Hutchinson’s Sports Entertainment Network is readying for battle in Sydney.
The broadcaster will launch its sports format SEN on 1170AM next week after acquiring the station earlier this year from Oceania Capital Partners.
As part of the pivot to sport, Classic Hits 2CH will move to DAB+.
The changeover was scheduled to happen on October 17, despite the fact that 2CH rated 4.8% in Survey 6 and was one of only two commercial stations in Sydney to grow its audience share.
— 1170 SEN Sydney (@1170sen) October 13, 2020
The sports station’s new lineup – including Andrew Voss, Matty Johns, Matt White, Bryan Fletcher, Joel Caine, Katie Brown and Jimmy Smith – feature in a new digital campaign released today.
SEN’s chief marketing officer, Mandy Henderson, said the teaser was a taste of things come.
“1170 SEN Sydney promises sport delivered by some of Australia’s most entertaining and irreverent media personalities. Together they’ll bring a unique brand of insight and analysis, mixed with wit and engaging banter,” Henderson said.
“It’ll be more about the humour than the hamstrings with plenty of listener interaction.”
1170 SEN Sydney will now launch “later next week” ahead of a big finish to the Australian sports calendar, including footy finals, State of Origin, Big Bash and the Australia v India Test series.