SEN launches ‘cheeky’ campaign for Sydney’s latest sports station

Publisher & Content Director

Craig Hutchinson’s Sports Entertainment Network is readying for battle in Sydney.

The broadcaster will launch its sports format SEN on 1170AM next week after acquiring the station earlier this year from Oceania Capital Partners.

As part of the pivot to sport, Classic Hits 2CH will move to DAB+.

The changeover was scheduled to happen on October 17, despite the fact that 2CH rated 4.8% in Survey 6 and was one of only two commercial stations in Sydney to grow its audience share.

The sports station’s new lineup – including Andrew Voss, Matty Johns, Matt White, Bryan Fletcher, Joel Caine, Katie Brown and Jimmy Smith – feature in a new digital campaign released today.

SEN’s chief marketing officer, Mandy Henderson, said the teaser was a taste of things come.

“1170 SEN Sydney promises sport delivered by some of Australia’s most entertaining and irreverent media personalities. Together they’ll bring a unique brand of insight and analysis, mixed with wit and engaging banter,” Henderson said.

“It’ll be more about the humour than the hamstrings with plenty of listener interaction.”

1170 SEN Sydney will now launch “later next week” ahead of a big finish to the Australian sports calendar, including footy finals, State of Origin, Big Bash and the Australia v India Test series.

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Recent comments (13)
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Damian Anderson
14 Oct 2020 - 4:58 pm

Well done, funny stuff. All the best with it Hutchy, a lot more interesting than hearing golden oldies music.

Lisa
14 Oct 2020 - 5:34 pm

How many people will listen to the Big Bash on radio? It struggles to rate on TV

Where am I?
15 Oct 2020 - 7:53 am

Ummm, this is Sydney isn’t it? The largest radio market in Australia, arguably the Southern Hemisphere. And this is the best we can do?

Liam
15 Oct 2020 - 11:10 am

This is fun.

Mick C
15 Oct 2020 - 12:05 pm

Damian Anderson your not serious are you?

Mick C
15 Oct 2020 - 12:07 pm

Lisa I agree with you BBL
has struggled on TV since ch10 lost the rights

Anna Smith
15 Oct 2020 - 12:34 pm

Well best of luck with the ‘talent ‘ lined up.
With such great ratings for 2ch you will need it SEN.
Q: does Mr. Hutchinson understand Sydney radio?
A: he will find out soon.

Anna Smith
15 Oct 2020 - 12:40 pm

Q: does Mr. Hutchinson understand Sydney radio?
A: be is about to find out
Ratings so high for 2ch – ignored
‘Talent ‘lined up- “cheeky” !
Really
Ummmm

Robert Williams
15 Oct 2020 - 3:23 pm

No News on a Streaming App for Sydney though.
I thought that would have been a priority

James
15 Oct 2020 - 3:29 pm

How 2SM go when SEN1170. Starts. I canbt see the frugel Mr Carilis similcasting another network.

Neil
15 Oct 2020 - 8:34 pm

I wouldn’t call 4.5 high ratings but they are respectable. Anyway SEN in Melbourne has been going for 16 years and the latest ratings were 2.6. In the 16 years ratings have flip-flopped from between 2 and 4 mainly which Mr. Hutchinson has no problem with. So unless Sydney is the straw that breaks the camel’s back, SEN in Sydney will continue for a long time yet. Maybe it’s the younger market advertisers rather than the funeral homes and retirement villages on 2CH that holds sway.

Put The Credit Card Away!
19 Oct 2020 - 6:40 am

*sigh* Have we learned nothing from the big fail that was macquarie sports radio? Way to go to completely destroy 2UE 954, it’s now playing music at 0.5%. These clowns with more money than sense are intent on destroying heritage radio stations lately and it sucks!

Geoff
20 Oct 2020 - 6:35 pm

Who listens to sport on AM now??? Can’t wait for the ratings…

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