Simon Greally departs 2DayFM after ‘shortest stint ever in a role’
2DayFM’s creative director Simon Greally is leaving radio to take up a chief marketing officer role with an education technology company.
In a note to staff seen by Radio Today, head of the Hit Network Gemma Fordham said at this stage, the role won’t be replaced.
Instead, she, Mathew ‘Eggo’ Eggleston and the experienced content team “will continue to work together to keep pushing 2Day forward”, she said.
Greally returned to radio in December as Southern Cross Austereo (SCA) ramped up its plans to revive Sydney’s 2DayFM, including its new Breakfast show Morning Crew with Hughesy, Ed & Erin.
He’d had prior stints at both Triple M and 2Day FM, but left SCA when the Kyle & Jackie O Show defected to Australian Radio Network’s KIIS in 2014. He was EP of that program, and subsequently spent time as CMO at West HQ, and then CEO of independent marketing and data science agency Indy.
His return to radio has been short, however, with Greally now finishing up today.
Fordham noted the short tenure in her note to staff.
“In what may be the shortest stint ever in a role, Simon has certainly made a huge impact as we all know, he’s done an outstanding job in getting 2Day firing for the beginning of the year and he’s definitely set the team up for continued success and growth,” she said.
Greally acknowledged the timing wasn’t great.
“It has been the toughest decision and I’m loving being back at 2Day, so the timing isn’t great for me with this opportunity but I know it is the right leap of faith for me to take,” he wrote.
“The future looks so bright here at 2Day and I’ll be cheering you all on.”