Basil wants new Triple M Breakfast show to be #1 in five years
The long-term aspirations of Australia’s newest metro radio show have been revealed, with 92.9 Triple M’s new star Basil Zempilas telling The West Australian he wants the show to be #1 in five years.
The new show was announced this morning and kicks off on January 18, with The West Australian’s assistant editor Jenna Clarke and former AFL star turned media personality Xavier Ellis also joining the lineup.
Zempilas himself remains a Channel 7 commentator, as well as the newly-elected Mayor of Perth, while The West Australian is also owned by Seven West Media. The new show thus marks a strong cross over between Southern Cross Austero (SCA) and the Kerry Stokes-run empire in the west.
“In five years, we want to be number one, and that is what we are here for,” Zempilas told the Seven-run paper. “Triple M is here to make a big mark, to have the loudest voice, to attract the most attention, to get people thinking.
“Ultimately, you come into these contests to be number one.”
The new Triple M trio at the launch event this morning
The West Australian said Clarke would be “the female voice of reason” on the show, “chiming in” as the team’s official newsreader.
Voicing her thoughts on her appointment, Clarke said the fact the station is likely to skew male opened up important opportunities to have conversations around men’s mental health, particularly depression and suicide.
“If we can give them an opportunity to open up and talk about those issues on our show, and on our station, I think we are going to be doing such a great service for the blokes and families of Perth,” she said.
In the most recent ratings, when 92.9 was still part of the Hit Network, rather than Triple M, the station had a 9.0% share in Breakfast. This put it behind Zempilas’ former station, Nine Radio’s 6PR, as well as SCA stablemate Mix 94.5, now part of the Hit Network (both on a 10.8% share). It was also behind ABC Perth’s 11.2%, as well as market leaders Nova 93.7, which had 15.9% with its show, Nathan, Nat & Shaun.