Triple M Perth kicks off with digs at 96FM and the rest of Australia

Triple M in Perth has officially started broadcasting on the 92.9 frequency, taking digs at rival 96FM, mining magnate Gina Rinehart, and the rest of the country in its first few moments.

The first songs played by the repositioned rock station were ‘All My Life’ by the Foo Fighters (2002), ‘Mr Brightside’ by The Killers (2004), ‘Alive’ by Pearl Jam (1991), and ‘Power and the Passion’ by Midnight Oil (1982).

The station, formerly part of SCA’s Hit Network, hasn’t yet announced its Breakfast lineup, so this morning’s opening segment was hosted by Dan ‘Leachy’ Leach, who will be the Mornings host when normal programming kicks off.

Thus far, rumours have swirled about both Amos Gill and former 6PR Breakfast host, now Lord Mayor of Perth, Basil Zempilas, taking the coveted Breakfast spot.

“This is Perth, the capital of Western Australia, or as the secessionists want to call it ‘The Independent Country of Westralia’,” the opening moments of the broadcast said.

And it wasn’t long before Triple M Perth was “taking the piss”.

“We love beaches. And Sunday sessions. And music. And there’s been something missing for a long, long time…. Rock music,” the voiceover said, before taking a dig at Australian Radio Network’s (ARN) 96FM for not playing “real rock music”.

96FM recently reclaimed its position at the top of the Perth radio market. SCA’s move to make Mix 94.5 part of the Hit Network and use 92.9 to introduce the Triple M brand to Perth is largely understood to be an attempt to take on 96FM’s dominance.

“This new radio station, it likes rock music too. It also likes footy. And taking the piss. You could say it’s a station built on rock. The kind you don’t pull out of the ground. The kind Gina can’t get her mits on,” the intro continued.

The opening moments of Triple M also featured a welcome message from Foo Fighters frontman Dave Grohl.

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Jonatjon
1 Dec 2020 - 12:21 pm

This was a shocker. Ocean sounds leading up to the launch and a terrible female VO countdown.
We don’t call ourselves “westralians” as was mentioned 20 times during the opener.
You have a crack at Gina rinehart and mention another radio station in the production… wtaf?!
Dave grohl sounds like he was recorded over zoom, pretty sure that guy has a microphone and studio at home and you could spring for a patch line to record him properly… this was apauling. We had such high hopes!

Paul
1 Dec 2020 - 12:45 pm

Changed to Triple M to take on 96fm?

Who writes this nonsense?

    1 Dec 2020 - 2:16 pm

    Hi Paul,

    That would be me.

    Thanks for stopping by.

    Vivienne – Radio Today

Hkn
1 Dec 2020 - 12:50 pm

Good luck to them. Bit sad about Hit listeners, they are bit confused and angry (look at Facebook page). For them Nova is only alternative, don’t think they all will switch to Mix. Can’t wait for the next survey, so curious to see how it will go…
There is one more thing….Mix website still have Triple M look… Plus same look of new Triple M website…it’s a mess…

John
1 Dec 2020 - 12:53 pm

I was expecting to read the words “it’s in our DNA” somewhere in the article.

Joey
1 Dec 2020 - 4:32 pm

What was a shocker was the decision to stunt the station’s format for several days with obscure album cuts like Tubular Bells by Mike Oldfield while seemingly making fun of the very listeners they were upsetting, as their Facebook page showed evidence of.

That was a missed opportunity to be upfront with listeners, admit to what’s going on and to immediately redirect disaffected listeners to Mix 94.5 (who should have relaunched as 92.9 was stunting, not days later).

At least SCA finally get their ducks in a row – hence bringing back SAFM and B105 as part of a new alignment of capital city Hit stations – as well as finally achieving Triple M’s place in all major capital cities.

Untidy as the stunting was, the finished product looks and sounds like something that would would probably get Marie Kondo’s stamp of approval. Yet she’d also be the first to admit the long game is sparking joy with listeners.

Greg
1 Dec 2020 - 6:05 pm

That sounded like a very dissapointing launch. I’ve heard recordings of Triple M’s original launch in Sydney in 1980. It was much better. But then again, as someone who grew up with the M’s, it was a better station before SCA got their hands on it. Just my opinion.

Peter Hayhurst
1 Dec 2020 - 6:51 pm

Really like this,thanks.dare you to play Alice in chains,Would.then this is complete for me..please

Roger
1 Dec 2020 - 7:33 pm

96fm was Cripple M once upon a time, they both sound as bad as one another. Mostly networked, every radio station around the country sounds exactly the same, no thanks

AJMELBOURNE
1 Dec 2020 - 8:19 pm

@ Vivienne @Paul

Hi Vivienne

Let me start saying I enjoy reading your posts on a daily basis & no I don’t have any issues with what you write I even enjoy your spelling mistakes sometimes!!!! keep up the good work in 2021

Now Where’s my popcorn? & where’s my Coke?? So I had to sit back enjoy the rest of the entertainment reading all the negative nasty comments on this post + every other post which Radiotoday post up daily

Mary
2 Dec 2020 - 10:39 am

No doubt satire to sound all cred and so forth, but that intro referencing Rinehart is a bit damn naive. People do realise it’s mining companies pulling West Australians out of this medical & economic nightmare called COVID. Thought we’d evolved, why target great Australians, disappointing start, doesn’t induce me to listen.

Alex
2 Dec 2020 - 11:25 am

Sounds pretty bogan. So on brand for Triple M.

Brett Cameron
2 Dec 2020 - 1:53 pm

Watch the ratings plummet as listeners are confused. Rod Muir would be happy that the MMMs became national. Fancy launching without a breakfast team, how strange is that. 96FM ratings will continue to grow for sure.

Celeste Heindrick
2 Dec 2020 - 2:24 pm

This is their opening radio segment and they are taking digs at Gina Rinehart and the mining industry? The very people who are going to pull west Australia out of this pandemic and ensure the success of Australia. Why others like to bring people down is beyond me, but it’s disgusting. We should be celebrating each other where we can!!

No surprise
2 Dec 2020 - 2:57 pm

Wow.

Radio Today allowing comments perpetuating hatred for an industry they supposedly support.

Pretty sad really. Well done Viv and Jake.

CJ
2 Dec 2020 - 5:02 pm

I quite enjoyed it. I think it pretty much gave listeners a clear understanding as to what triple m is all about and what to expect.

AJMELBOURNE
2 Dec 2020 - 6:32 pm

@ No surprise

100% totally agree with your comments above for finally raising this issue regarding on a daily basis most of these hatred negative comments for an industry they supposedly support….

& Well done Viv and Jake keep up your amazing work throughout December & into the new year 2021

Now I’ll just sit back eating my popcorn, drinking my Coke & enjoying the entertainment once again on the next negative hatred comments from people posting on radiotoday next article Lol Lol

Look
2 Dec 2020 - 7:20 pm

@No Surprise

Hatred is a strong word. Maybe so many people are canning it because it was actually terrible.

Stuart Paul
2 Dec 2020 - 9:40 pm

Listening to Mix 94.5 today at work (we have no choice) and after reading that the music wouldn’t change, what do we have – Justin Beiber & Kesha mixed in with Phil Collins! Who thought this will work? The long time Mix listeners aren’t going to stick around for that. The only thing I liked was the imaging.

Ozzy
4 Jan 2021 - 1:44 am

I like rock heaps, but they are playing some really obscure B grade songs in the mix. I had to change stations quite a bit. I guess when you focus on rock only, the best stuff runs out quick. They won’t last long like this.
Anyway, why bag 96FM? Triple M was 96fm in perth in the 90s!

Jobs

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