Triple M top in Newcastle survey 3
Triple M remains at the top of the Newcastle market in radio survey 3, despite a drop of 1.3 share points to 17.4%.
Second place goes to SCA’s other station Hit 106.9, which gained 1 share point to score 15.9%
Triple j is third, down 3.1 to 11.2%, followed by ABC Newcastle, which also dropped, down 1.5 to 8%.
Supernetwork stations New FM and 2HD are placed fourth and fifth. New FM lost 1.6 to score 7.8% and 2HD gained 0.9 to score a 7% share of the market.
Click the chart to enlarge it.
Triple M’s Tanya and Steve (pictured) won breakfast with a slight gain in audience, up 0.2 to 20.2% of the breakfast timeslot. Hit’s Nick Jess and Ducko was second in breakfast followed by ABC Newcastle’s Jenny Marchant and Dan Cox.
Triple M won mornings. 2HD’s John Laws increased his share in that timeslot.
Hit won the afternoon and drive shifts, ABC Newcastle won evenings and Triple M won weekends.
Triple M and Hit topped the 10-17 demographic, Triple J won 18-24s, Hit won 25-39s, Triple M won 40-54s and 2HD won the over 65s.
The survey was conducted by GfK for CRA across these dates: Sun Jun 13 to Sat Jun 19 & Sun Jun 27 to Sat Jul 3 & Sun Jul 11 to Sat Jul 24 & Sun Aug 22 to Sat Sept 18 & Sun Sep 26 to Sat Oct 23.
THE SPIN
About time Super Radio Network sold out in Newcastle. With no promotion or .arketing budget how can they compete.
NEWCASTLE NEWY 87.8 FM GOOD STATION
What has happened to New over the past 6 months or so, they seemed to be going in the right direction for a few years but it seems to be heading down hill fast.
Sunday nights on 2 HD with Carter Edwards is so embarrassing I turn off as he surly is suffering from dementor as he can’t out a sentence to.
It’s humiliating to even think someone isn’t listening from head office.
Weeknights is not much better in the 8 pm to 12 pm with the one eyed view of the presentation.
Ugh. Newcastle is a depressing market. NEW FM should be more competitive but the seem to be treated like a generic Super Network FM station from western NSW. Sad.