Macquarie is launching a sports show, but not on its sports station
Macquarie Media will launch a new radio show next year.
Wide World of Sports, anchored by broadcaster Mark Levy, will air Monday to Thursday between 6pm to 7pm on 2GB Sydney and 4BC Brisbane – not on Macquarie Sports Radio.
It’s the first show to adopt a signature brand controlled by its new owners Nine Entertainment.
The network says it will draw on the “broad suite of talent from Nine’s Wide World of Sports” to deliver news and commentary “across the sports that Aussies love”.
Nine head of radio Tom Malone – who was head of sports for the TV broadcaster before making the switch last month – believes the new show will drive revenue.
“This extension of the Wide World of Sports brand will give marketers another platform to extend their reach and message so they can speak to consumers through WWOS on television, digital, social and now radio,” said Malone.
Greg Byrnes, who last moth was appointed head of content for Macquarie Media, points out that the new show brings with it a very familiar brand to the audience.
“Wide World of Sports is an iconic Australian brand and we are thrilled to bring it to radio with a dedicated daily sports program,” said Byrnes.
“It’s great to have a sports fanatic like Mark Levy in the chair hosting.
Levy is an accomplished broadcaster who has spent over a decade with Macquarie in various roles, including lead sports newsreader, host of The Continuous Call Team, and breakfast co-host of Macquarie Sports Radio.
“[Levy] will be able to draw on the full gamut of Nine’s talent for sports like rugby league, tennis, cricket, netball and so many more to cover the latest happenings and drive the daily agenda across the games and codes that matter to Sydney and Brisbane.”
Macquarie Media are yet to confirm a start date for the new show.