Acast bolsters local sales team, ‘despite turbulent times’

Regional managing director, Henrik Isaksson.

Global podcast company Acast has strengthened its Australian sales team.

The appointments are announced after record listener numbers for Acast in Australia, with overall listens up 13.5% on the weekend and monthly listens exceeding 23 million.

Adam King and Liam Daly join the business, each in the role of group sales lead.

Both King and Daly will report directly into Acast’s regional managing director for Australia and New Zealand, Henrik Isaksson.

“Despite turbulent times for the industry, we feel extremely fortunate that podcasting and Acast continue to go from strength to strength in Australia,” said Isaksson.

“There is still room for improvement and further education on the benefits of podcast advertising and the value it can bring to local brands.

“We’re thrilled to have Adam and Liam join the team. They have over 20+ years experience working across video, display and audio which is exactly what industry needs when navigating what has become quite a complicated audio marketplace.

“Acast is growing at an incredible rate and we will be announcing additional industry-leading tools for advertisers and brands to use later this year.”

New local hires, Adam King and Liam Daly.

King joins from the company’s London office, where he oversaw key accounts. Prior to Acast, King held senior sales roles at Spotify in Australia and the UK.

“It’s such an exciting time for the podcast industry,” said King.

“In many ways the UK is at the forefront of podcast advertising – I’m excited to join the team here in Australia and bring those learnings back home with me.”

Daly joins the Acast team after a year-long career break. Before this, Daly held senior sales roles at News Corp, most recently as group digital manager.

“After a year off, I wanted to make sure my next move was within an emerging industry that could offer new value to brands and advertisers,” said Daly.

“There’s a huge strategic play for podcast advertising in Australia – I’m excited that we can help champion its benefits to brands.”

Acast continues its sales partnership with Nova Entertainment in Australia.