DAB+ Ratings: Listening spikes in Melbourne during lockdown
Radio ratings are back, and that also means the return of DAB+ digital radio ratings.
After Surveys 3, 4 and 5 were ditched by Commercial Radio Australia and GfK, we jump straight to the release of Survey 6, 2020.
DAB+ radio gained an additional 100,000 cume listeners in Survey 2 as many Aussies began to work from home, and the impact of COVID-19 on listening figures continues in this latest book.
Listener figures were flat in most metro markets, with the exception of Sydney where listeners fell by -123,000 (possibly due to the earlier easing of social restrictions), and in Melbourne where listening skyrocketed.
Melbourne DAB+ radio welcomed an additional +280,000 listeners for the survey period, between Sunday, July 16 and Saturday, September 19.
Looking at the top-performing stations, Coles Radio (197,000 listeners) has finally been dethroned as the #1 DAB+ station nationally.
ARN’s suite of 80s stations, rebranded from iHeartRadio The 80s to heritage brands in each market (WSFM 80s, 96FM 80s etc), are now the top stations nationally for cume listeners (282,000)
ABC’s Double J performed strongly too, coming in second overall across the five metro markets (258,000).
Check out the Top 3 stations in each market, as well as the full GfK ratings cards below:
SYDNEY:
#1 – Double J – 87,000
#2 – ABC Jazz – 79,000
#3 – The Edge Digital – 73,000
MELBOURNE:
#1 – Gold 80s – 120,000
#2 – Double J – 100,000
#3 – smooth relax – 93,000
BRISBANE:
#1 – 97.3 The 80s – 51,000
#2 – 97.3 The 90s – 42,000
#3 – Coles Radio – 38,000
ADELAIDE:
#1 – Coles Radio – 25,000
#2 – smooth – 19,000
#3 – Mix 90s – 18,000
PERTH:
#1 – triple j Unearthed – 35,000
#2 – smooth – 32,000
#3 – Hit Oldskool/Double J – 30,000
Even SCA’s DAB stations are performing shit.
SCA is like the titanic only thing is the titanic had some survivors.