Lawrence Mooney replaces Dave Hughes as host of tonight’s Siren Awards in Sydney
Tonight’s Siren Awards will no longer be hosted by 2DayFM Breakfast’s Dave ‘Hughesy’ Hughes.
Hughes had been announced as host last month for the Sydney-based event, however Commercial Radio Australia (CRA) has revealed the hot seat will now be filled by SCA stablemate and host of Triple M Breakfast in Sydney, Lawrence Mooney.
Radio Today asked whether Melbourne’s lockdowns were preventing Hughes from attending and hosting the event but was told by an SCA spokesperson he “has another commitment”.
Mooney hosted the 2019 event complete with his Malcolm Turnbull impersonations, and also fronted 2020’s virtual event. CRA said Mooney will also do a small stand-up set tonight.
The awards, now in their 17th year, aim to recognise the best radio ad or campaign of the year.
The award winners are selected by the Siren Creative Council, made up of a panel of advertising agency and radio industry experts.
As well as the Gold Siren, three Silver Sirens will be awarded for the best radio ads across three categories: single, campaign and craft. A Siren Award of $1,000 cash will also be presented to the writers of the ad voted the best by a panel of clients.
Joan Warner, CEO of Commercial Radio Australia (CRA), said of the finalists: “In a year of adversity the nominated finalists have found new and inventive ways to capture attention and encourage people to rethink their behaviours. Their work helped clients to stand out in the market in areas as diverse as retail, food, health, the environment and domestic violence. We look forward to a great night where we can showcase some outstanding creativity.”
You can read about the finalists here, and Radio Today will bring you the winners tomorrow.