ARN has ‘aggressive’ plans for Jase & Lauren, says CEO Ciaran Davis
ARN’s newest Breakfast show, Melbourne’s Jase & Lauren in the Morning on KIIS 101.1, faced the unenviable task of launching part way through the year.
CEO Ciaran Davis acknowledged this is a hurdle, so he will give the show time to find its feet. He will, however, be keeping an eye on it towards the tail end of the year.
In this week’s half-year financial results, ARN’s parent company HT&E noted investment in the show would push up its operating costs this year.
So, presumably, this has to pay off.
“Breakfast shows, as we know, take a while to get up and running,” Davis told Radio Today. “It’s obviously unusual to launch a Breakfast show mid-year as well… But I’m really happy with the lineup that we pulled together. And Lauren [Phillips] is really good talent. But it’s an unusual time to launch a Breakfast show.
“Having said that, I’d like to see how they’re going by the end of the year. And we certainly have aggressive plans into 2022.”
Despite the show’s steep climb ahead, Davis said the station’s fortunes are not solely on the shoulders of Jase & Lauren in the Morning.
“The station is more than just the Breakfast show. We know the music content is good. So I have high hopes. I think it’s a really strong Melbourne show with good Melbourne personalities and a lot of new personalities that are quite Melbourne coming into the show as well.”
In the most recent radio ratings, KIIS 101.1 had a 6.2% share in Breakfast, above the station’s overall share of 5.5%. In Drive, with Will & Woody, it had 6.9%.