Radio Ratings: They did it! KIIS FM’s Kyle & Jackie O now Sydney’s #1 Breakfast radio show in Survey 4

radioinfo dropped the results 3 mins early haha

From another network to K&J, the K&J team and ARN, well done! What an accomplishment. Genuinely a huge moment in Australian Radio.

SCA should bow their head in shame for letting them go.

Great to see 96FM Perth and 6iX have such great results. Very hard working teams with a focus on the Perth market. The hard work is now showing!!

SCA, you’ve lost your way.

How is 3.3 in breakfast sustaining those wages for Erin, someone and someone?

Can I play devils advocate on Ben Fordham ? While Jones was rating well, he was costing 2GB millions in legal costs and lost revenue due to constant advertiser boycotts. Not to mention his huge salary. Is nine radio still ahead even if Ben is not rating number one ? Discuss

“Cruise’s Rowey and Bicks”??!!

SCA – Wow, didnt know it was possible to set the bar even lower.
Just the worst.
And again Missing in action, talentless and repeating the failed mistakes – leadership. Shameful. Everything you don’t do as a leader.

SCA – no longer losing the battle – now just irrelevant

Everyone in SCA who were involved in letting K&J show go – will be remembered for making the worst decision ever in Australian radio history. Nothing you have done or do in your career will ever make up for that poor decision.

I wonder if the ex-GM of 2Day can finally see sometimes the ego of your top performers is worth it. Probs not though hey.

I wonder if Guy Dobson is feeling very small today – the programmer who said in 2013 that Kyle and Jackie were “past their peak”

@Perth Radio

Did you stop reading after looking at the Triple M result, you peanut. Keep it in the Radio Green Room.

What is going on at SCA? Hughesy, Erin experiment how long do they persist with that?

SAFM Adelaide adding Lehmo to Bec and Cosi is like putting a bandaid on a fish. The show has no content and zero chemistry

Starting to wonder if it’s SCAs strategy to put together the worst breakfast shows in each market

I can’t wait to hear Grant Blackley say he finds the figures for the 2DAY FM Morning Crew very encouraging because they did not go down any further

Kyle & Jackie O are the best breakfast duo in Australia. Saying that, the the competition at breakfast on Triple J, Nova & ABC Sydney is so boring. So it probably helps their ratings more.

Tragedy Nine was allowed to buy 2UE as well as 2GB, thev’e killed the only alternative talkback station. As a consequence the dumbed down current 2GB format still rates but is constant repetition and little debate.

LOL! SCA is garbage. Poor results all round, look at Perth. Triple M trash like it always was in the west. Mix going down too.

Wow. Just as much as this is a win for K&J, it’s the loss of audience from 2GB that’s given them this win.
Clearly Ben Fordham isn’t the right fit for that audience. I wonder if the powers that be at GB have heard the offering of Steve Price & Natarsha Belling over on SCA. That would be a great AM breakfast show.

@ Tony
I get where you are coming from. In the short term yes … in pure profit 2GB would have a healthier bottom line atm. However that benefit will quickly erode if Ben continues to drift lower in breakfast because the rest of the station will tend to follow that pattern longer term. Witness Hadley in mornings … used to pull 18s-20+ with daylight 2nd and 3rd following AJ for years … Hadley had always ridden on AJ’s coat tails. Now Ray’s competition is less than 2pts away. Alan Jones was the ultimate tent pole for 2GB and his absence will cost big $$ unless the slide is turned around.

Had a flick through the cume numbers for 2Day… wow.. another 93,000 (10+) deciding to take a long walk off a short plank. I actually feel bad for the shows and the people there, they do work hard. It’s the execs who think they are all high and mighty radio royalty, and have done for years. Once one domino falls it will go right through that whole exec team and I for one would love to see that.

Memo: Dave Cameron do you have the right off air heads under you? Results would indicate – no. The Hit Network as an example is falling apart and staff on and off are not happy. Once a great network now last. You only have to look at Fox breakfast cume to see the once great Fox is heading in the same direction.

Well done k&j well deserved . Please SCA {G D} you always thought he was bigger than the talent and what followed was many many mistakes and look were the company is now ! Disgraceful

Yo Geri! Do you live under a rock? Melbourne clearly has been impacted by yet another lockdown and harsh restrictions…still, for a fourth time. There’s no commute, different listening patterns, people turning to news in a lockdown… clear as mud looking at FM numbers. FOX is still the most listened to station in the country 2 books in a row, Fifi Fev and Nick the most listened to breakfast show last book, #2 this time, in a lockdown book, and it’s a bloody great show six months in. The show and station has momentum, unfortunately lockdown struck all the CHRs. Let’s be fair to all the hard working teams and talent in the melbourne market who just can’t win right now in a Covid world. It’s tough but they continue to be passionate about their stations, their shows and teams even when it feels they take one step forward, then two back.

I reckon everyone can be a little more kinder to each other here, bigger things going on in the world. Let’s enjoy what we do as a gig, it’s a great one, and we’re lucky, a lot of small businesses gone, people struggling! If a down book is all that is wrong in our worlds, I reckon we are doing ok.

The car crash that is 2day has created a diversion for 2mmm.
What on earth has happened to the once mighty m’s?

Let’s hope the incoming MD from the GC can turn things around
from mmm

Nice to hear from our regular panel of experts haha. Perhaps more entertaining than some of the on air shows 😉 Honestly, the most alarming thing in this survey is the huge drop in cume across many stations. Competition is tight and the pool is shrinking !

Everyone here is potting SCA but Nova’s results are not much better.

A heritage b’fast show in Sydney the rates a 6.4 (9 points behind its main competitor)

Workdays in major markets that continually pull embarrassing numbers and have so for years

Nova Melbourne and Adelaide had the biggest decreases in there respective markets.

Drive show starting to show weaknesses in Sydney and Melbourne.

A night show that now only wins Adelaide

And this is all off the biggest marketing push and money drop I’ve seen and heard for sometime.

Pot calling the kettle black much?

Hold up everyone on SCA. Maybe we are trying really, really hard to fix what previous group content leaders did to this network. We want everyone to be happy and smile. Smiles get ratings.

SCA’s strength is it’s ability to tell themselves how great they are.
“Fox is the biggest in the country” yet somehow not in the top 3 in Melbourne.

It seems like everyone gets a paid a lot at SCA to acheive very little

Let’s talk Nova Adelaide

They through the kitchen sink at that survey both marketing and activations with Ben and Liam

Surely they can’t be thrilled with result.
Station goes backwards, the breakfast show still #5 in the market. Anyone else surprised how little traction they are getting?

SCA results….maybe it’s time to employ someone outside of radio with common sense to redirect this ship, intelligent people don’t necessarily have common sense.

I blame covid for this whole murky sordid affair and the carbon tax ! and Julia Gilliard

Hey @sca
I noticed your earlier post re Nova Adelaide and must correct your comment re Ben & Liam having ‘little traction.’ Ben & Liam have actually increased their share in each of the last 3 surveys. And continue to be the most-listened to breakfast show in Adelaide. Please don’t interpret this as a boast – but we are very proud of how this show is tracking in Adelaide, especially in a tight field, against other classy competitors. Cheers

Hey BL if you think Adelaide in a ‘Classy’ market then we are listening to different breakfast shows.

Fact is Ben and Liam are rating worse on average than the show it replaced and that’s with huge marketing behind it, which is unsustainable in a market this size, especially when Nova has shows in Melbourne and Sydney that desperately need the dollars.

The boys are pretty hit and miss at times and reckon they are crying out for solid direction and focus.

Its been one and a half years now, should be doing better. Lets hope, they seem nice.

How old is that photo of K&J???!!! Congrats to the team behind K&J, they did a great job. It says a lot about Sydney listeners, they’ve been brainwashed by K&J successfully…

Hey SCA and Classy Nah,

You seem to have a bit to say about the Adelaide radio market, Ben and Liam and an over zealous interest in Nova’s management of their marketing budget.

Re the Adelaide market you are entitled to your opinions on whether it is classy or not, however when you are quoting facts check your figures.

If you match the survey ratings periods for 2018/2019 with the Covid interrupted periods of 2020 and the surveys to date for 2021 you’ll find in fact Ben and Liam Nova 91.9 are rating better on average than the show it replaced. FACT.

That fact, along with rating #1 FM Breakfast show in Adelaide Sept 2020, something the previous show never achieved. They also have the highest number of listeners, which in other countries and survey methods would make them #1.

Since arriving they and their team have hit the ground running, have a great chemistry, a very strong focus, solid direction, super energised work ethic and high quality, consistent content on radio and all the socials.

Just my opinion I think they are doing fine, and by the way they are nice, another fact and don’t worry they will get even better…..

It’s interesting that ARN get all the credit for one station that’s winning – K&JFM. Looks like SCA get criticised the most and it’s warranted but had anyone noticed NOVA are Number 5 in Melbourne and Sydney.
Those lineups have been in place for a long time and the Hit / Fox / 2Day network are not setting the world on fire, so how can the Lachlan Murdoch network rate so low.
Fifth is not a great position to be in.
Imagine if they had some competition.

Nova are now 3rd or 4th in drive in Melbourne. The new show isn’t resonating with Melbourne listeners. KIIS drive is only 2 points behind. Nova should stick with hiring radio people instead of comics and soapie actresses. Tim is good but can’t stand the other two.

Nothing outstanding on breakfast radio in Melbourne. Just look at Fox, KIIS and Nova on 6.9 / 6.8 / 6.2. They all sound similar except for Jase and PJ. Fox and Nova under performing as usual. If anyone in the market dared to try something different but won’t happen.