Jones advertising boycott could cost 2GB $1 million
With Coles the latest advertiser to pull its commercials from Alan Jones’ 2GB Breakfast show, the cost of the ongoing advertising boycott is starting to become clearer.
Coles joined with a string of almost 80 advertisers including Koala mattresses, Anytime Fitness, Total Tools, ME Bank, Snooze, Bing Lee, Amart, RSL Art Union, Bunnings, Volkswagon, Mercedes Benz, Big W to cease their advertising with or publicly distance themselves from the 2GB Breakfast show.
“Coles values diversity, respect and actively promotes the rights of all of our team members and our customers,” said a spokesperson for Coles.
“We stopped advertising on the Alan Jones program on Friday 16th August and have subsequently stopped advertising on 2GB.”
The boycott began after Jones was heard to call on PM Scott Morrison to “backhand” and “shove a sock” down the throat of New Zealand leader Jacinda Ardern.
The result of the advertiser exodus could be the loss of up to $1 million for 2GB and Macquarie Media.
SMH reports that the cost of the boycott could cost up to the million dollar mark for the business.
Despite the comments, Jones celebrated his 221st ratings win last week, and is the #1 Breakfast show in Sydney with a 13.4% (-0.6) share among People 10+.