Major changes to Austereo’s DAB+ programming revealed
Southern Cross Austereo has announced two major changes to its DAB+ lineup.
The first will come as a welcomed surprise to fands of hard rock and heavy metal music.
Triple M will launch MMM Hard N Heavy on Tuesday (Oct 1) in Sydney, Melbourne and Brisbane.
Expect to hear a diverse playlist of hits – from Metallica to Motley Crue, AC/DC to Anthrax and KISS to Korn.
“Australia has a large and very passionate fan base of Hard Rock & Heavy Metal yet, until now, it’s a genre that has been underserviced on Australian radio,” said Triple M’s head of music, Mickey Maher.
“The people have spoken and we are really excited to launch Hard N Heavy.
“I’m sure the fans won’t be disappointed!”
Hard N Heavy joins Triple M’s full suite of DAB+ stations including MMM Aussie, MMM Country, MMM Classic Rock and MMM Greatest Hits.
The second reveal from SCA today is for the good people of Hobart.
Also from tomorrow, listeners in our most southern city will now get Hit Oldskool and MMM Country.
Hobart content director Phil Bradley said, “We are excited to bring Hit Oldskool and MMM Country to Hobart on our increasing DAB+ platform.
“These stations will complement our current SCA stations and we’re sure they will be popular additions as DAB+ listenership continues to grow across Hobart with even greater variety.”
These stations join Hit Easy and MMM Classic Rock, bringing the total number of SCA DAB+ Stations available in this Hobart to four.