Major changes to Austereo’s DAB+ programming revealed

Staff Writer

Southern Cross Austereo has announced two major changes to its DAB+ lineup.

The first will come as a welcomed surprise to fands of hard rock and heavy metal music.

Triple M will launch MMM Hard N Heavy on Tuesday (Oct 1) in Sydney, Melbourne and Brisbane.

Expect to hear a diverse playlist of hits – from Metallica to Motley Crue, AC/DC to Anthrax and KISS to Korn.

“Australia has a large and very passionate fan base of Hard Rock & Heavy Metal yet, until now, it’s a genre that has been underserviced on Australian radio,” said Triple M’s head of music, Mickey Maher.

“The people have spoken and we are really excited to launch Hard N Heavy.

“I’m sure the fans won’t be disappointed!”

Hard N Heavy joins Triple M’s full suite of DAB+ stations including MMM Aussie, MMM Country, MMM Classic Rock and MMM Greatest Hits.

The second reveal from SCA today is for the good people of Hobart.

Also from tomorrow, listeners in our most southern city will now get Hit Oldskool and MMM Country.

Hobart content director Phil Bradley said, “We are excited to bring Hit Oldskool and MMM Country to Hobart on our increasing DAB+ platform.

“These stations will complement our current SCA stations and we’re sure they will be popular additions as DAB+ listenership continues to grow across Hobart with even greater variety.”

These stations join Hit Easy and MMM Classic Rock, bringing the total number of SCA DAB+ Stations available in this Hobart to four.

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nick bartlett
30 Sep 2019 - 1:25 pm

Hard N Heavy sounds more like a pornhub search than a DAB+ radio station.

Peps
30 Sep 2019 - 2:21 pm

If they can have so many DAB+ stations, why can’t Nova Entertainment put Smooth Chill (previously Koffee) back on DAB?

They’ve had a lot of reaction on the Koffee Facebook page since it was replaced with Smooth Relax. It’s so disappointing they got rid of Koffee from DAB, it was a unique format as opposed to a boring rehash of Smooth FM’s playlist on Smooth Relax.

SeeYouInThePit
30 Sep 2019 - 4:06 pm

I hope the M’s are doing it for the right reasons, to legit promote heavy music with a dedicated team who actually understand and appreciate the genres and not just a way to try and cash until the heavy music scene and say “look guys, we’re topical too!”

OhhNova
30 Sep 2019 - 6:16 pm

“The people have spoken”. Who are these people? Sounds like 90’s programming where radio tells the audience what they like.
SCA waste a lot of time and money rebranding and changing these stations that have very little audience in comparison to FM. Maybe the focus and fine tuning should be on the FM stations as all bar Fox are in the worst shape ever.

Michael
30 Sep 2019 - 9:06 pm

@ Peps, couldn’t agree more. Smooth Chill needs to be on DAB+, as Koffee was a great station especially with gems like Jams From the Basement and Ku De Ta. Some of the best programming on radio in Australia in my humble opinion.

We can only hope NE bring Smooth Chill to DAB+ to give its listeners free access on the wireless to this excellent radio station.

Benjamin
1 Oct 2019 - 9:31 am

Why wouldn’t they get Higgo back to host and run this digital station? Seems like a missed opportunity, having someone with a deep love and appreciation for heavy metal music championing this brand would actually work well for them. Why is such a talented announcer ignored by this network again and again? Is it because he doesn’t play footy???

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