Newcastle Ratings: Triple M remains #1, NEWFM starts to slip in Survey 2
Southern Cross Austereo’s (SCA) Triple M and Hit brands remain the dominant players in the competitive market of Newcastle, according to the latest GfK survey released today.
Triple M’s share in people 10+ climbed again this book, up 0.4 points to 18.7%, while sister station Hit was steady on 14.9% when compares to the first survey of the year.
This is the second survey for the regional market since figures were released in May last year. The remaining two surveys were cancelled with GfK and Commercial Radio Australia (CRA) citing difficulties with fieldwork and resources due to COVID-19.
The Newcastle ratings figures also take into account listening via streaming for ABC, Triple M and Hit. 2HD and NEWFM, however, do not have streaming figures included.
The Super Radio Network’s NEWFM was down 1.6 points to 9.4%, while sister station 2HD was steady on a 6.1% share.
In Breakfast, Triple M’s Tanya Wilks and Steve Graham maintained their dominance, sitting on 20.%, down 0.3 points from last survey.
Hit’s Nick, Jess & Ducko were in second place for Breakfast, down 0.6 points to 13.5%.
NEWFM’s Jade, Matty & Krivo took the biggest hit in Breakfast, slipping 1.2 points to a 8% share.