Radio is still the most common way Aussies listen to music
Despite the rise of streaming services, radio remains the most popular method of music listening in Australia.
As TMN reports, a new study by the Victorian Music Development Office (VMDO) revealed that 48% of Aussies listen to music most often via the radio.
Melbourne’s CHANGES music conference hosted a talk by Media Insight Consulting CEO Chris Carey, who worked with the VMDO on the study.
Carey revealed also revealed that radio is the most common way that people find out about live gigs.
Almost a third of Aussies surveyed said that music was their #1 passion.
“We found that one in three people (32%) said that music was their life – it’s their number one passion. On average, Australians are listening to music three to four hours a day,” said Carey.
“The survey findings help us explain the attitudes that underpin consumer behaviours – they join the dots so we can understand how Australians connect with music through different access points from streaming services to purchasing tickets to live performances.”
However, when it comes to discovering new music, radio and other traditional mediums like TV and film have fallen behind YouTube.
The VMDO Music Consumer Insights research surveyed 2,025 Australians with 30 questions on how they access and engage with music.
View the full report at vmdo.com.au