Radio Ratings: Axed Brisbane Brekky show goes #1, 2CH beats 2DayFM [Survey 8]

Staff Writer

Welcome to Radio Today‘s comprehensive coverage of the final metro radio survey of 2019.

Check back throughout the day for the big talking points, headlines, and top takeaways from each metro market; Sydney, Brisbane, Melbourne, Adelaide and Perth.

Later in the week, we dive deeper into the numbers and chat with content directors from the major networks.

Survey 8 2019 was conducted by GfK for Commercial Radio Australia between Sunday, September 29 to Saturday, December 7


SYDNEY:

#1 FM Overall – smoothfm
#1 AM Overall – 2GB
#1 FM Breakfast – KIIS: Kyle & Jackie O
#1 AM Breakfast –   2GB: Alan Jones
#1 FM Drive – KIIS: Will & Woody
#1 AM Drive – ABC: Richard Glover*

  • There were few shocks to end the year in Sydney, especially on the FM band where smoothfm maintained its overall lead and Kyle & Jackie O retained top spot in Breakfast.
  • Jamie Angel’s 2DayFM Breakfast show rose to 3.5% (+0.9), while other significant move saw Triple M’s Moonman In The Morning fall to 5.3% (-1.6) to end the year.
  • The battle for FM Drive remains tight, with KIIS FM pair Will & Woody ending the year at #1
  • 2GB loses share overall, dipping to a 12.1% share of listening (-1.2) but is still easily Sydney’s #1 station.
  • The battle between 2GB and ABC for AM’s top Drive show rages on, with Richard Glover coming out on top after a year of going punch for punch with Ben Fordham.

MELBOURNE:

#1 FM Overall – Gold FM
#1 AM Overall – 3AW
#1 FM Breakfast – Nova: Chrissie, Sam & Browny*
#1 AM Breakfast – 3AW: Ross & John
#1 FM Drive – Gold FM: Gavin Miller
#1 AM Drive – 3AW: Tom Elliott

  • Gold FM remains #1 on the FM band, with 11.1% (-1.5) enough to stay well ahead of the competition. It’s a similar story for 3AW on AM, easily top dog.
  • The battle for FM Breakfast’s top show has become the story of 2019, with another show emerging on top to end the year: Nova’s Chrissie, Sam & Browny.
  • The ultra-consistent trio end the year with an 8.2% share of listening (+0.1) as Gold’s Christian O’Connell (-1.3) and Fox FM’s Fifi, Fev & Byron (-2.0) both lose ground.
  • It’s a good book for Triple M’s Hot Breakfast, up +1.5 in Wil Anderson’s final book, with KIIS FM’s Jase & PJ also up.
  • Despite losing ground, Gold’s Gavin Miller is still #1 on Drive with a 9.5% share of listening (-1.7).

BRISBANE:

#1 FM Overall –  97.3FM**
#1 AM Overall – 4KQ
#1 FM Breakfast – 97.3FM: Bianca, Mike & Bob*
#1 AM Breakfast – ABC: Craig Zonca and Loretta Ryan
#1 FM Drive – Nova: Kate, Tim & Marty
#1 AM Drive – 4KQ: Nick Michaels*

  • ARN’s 97.3FM is Brisbane’s #1 station, pulling ahead of Triple M, Hit105 and Nova respectively to end the yeat with a 12.2% share of listening (+1.4).
  • Recently axed 93.7 Breakfast team Bianca, Mike & Bob finish up as the #1 Breakfast show in the market with an upward swing to 11.2% (+1.7), but remain below the station average.
  • Despite losing ground, Nova’s Kate, Tim & Marty are still the dominant Drive show in Brisbane with 14.1% (-2.6)
  • triple j rises to fifth place overall, with Ben & Liam’s farewell survey seeing the pair up to a 10.9% share of listening (+2.0). The duo gained share in all five metro markets.

ADELAIDE:

#1 FM Overall – Mix*
#1 AM Overall – FIVEaa*
#1 FM Breakfast – Mix: Jodie & Soda
#1 AM Breakfast – FIVEaa: David & Will
#1 FM Drive – Nova: Kate, Tim & Marty
#1 AM Drive –  FIVEaa: Rowey & Bicks

  • The strength of Mix102.3 in Adelaide shines through in Survey 8, bouncing back to the #1 spot it has occupied so frequently over the past few years.
  • Mix was up to a 13.6% share of listening (+1.7) while Nova 91.9 dipped to 11% (-1.0) after going top last book.
  • The status quo is maintained in key dayparts on the FM band, with Mix’s Jodie & Soda and Nova’s Kate, Tim & Marty remaining top in Breakfast and Drive respectively.
  • FIVEaa ends the year in market-leading positions on AM, #1 overall, in Breakfast and Drive.

PERTH:

#1 FM Overall – Mix*
#1 AM Overall – 6PR
#1 FM Breakfast – Nova: Nathan, Nat & Shaun
#1 AM Breakfast – 6PR: Steve Mills and Basil Zempilas*
#1 FM Drive – Nova: Kate, Tim & Marty
#1 AM Drive – 6PR: Oliver Peterson

  • After spending much of 2019 working hard to keep pace with Nova, Mix94.5 ends the year with a strong book, which sees the station jump to 13.6% (+2.3) and the #1 position.
  • Four stations are rating double digits, with 96FM continuing to make incremental gains and ending the year on 12%, a significant turnaround from where it began 2019.
  • Nova’s heritage Breakfast show Nathan, Nat & Shaun remain the #1 Breakfast show with a 14.1% share of listening (-0.3) ahead of The Big Breakfast on Mix in second, up to 12.6% (+1.4).
  • 6PR’s Steve & Basil wrestle back the #1 AM Breakfast show from the ABC.

Stations and shows marked with an Asterix [*] denotes a change from the last survey. 

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Recent comments (12)
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smooth is great
17 Dec 2019 - 10:11 am

Nova Entertainment and Paul Jackson are geniuses. Coles Radio = 249,000 listeners in 5 markets. First survey for Smooth Relax = 110,000 listeners in 3 markets. They should consider expanding Smooth Relax to Perth and Coles radio to Hobart in 2020.

AJ
17 Dec 2019 - 11:03 am

Smooth Relax is a winner. If you combine Smooth (DAB+) and Smooth Relax in Brisbane they’re clear winners in Brisbane DAB+ only ratings. If only they could get Smooth on FM in Brisbane, Adelaide and Perth.

Brian
17 Dec 2019 - 11:13 am

The only thing they’re failing to do with Smooth is actually PROMOTE it in Brisbane, Adelaide and Perth. Promote the fact it’s there on DAB+

If only more people actually knew about it.

For the life of me I can’t understand why they don’t.

Suzie
17 Dec 2019 - 11:40 am

Who would have thought the ratings powerhouse that was 2Day would be beaten by 2CH

Melbourne
17 Dec 2019 - 12:16 pm

What happened to The Fox?

Rob
17 Dec 2019 - 2:18 pm

Fifi Box is on maternity leave.

Has been for the last survey & a bit before.

Gary
17 Dec 2019 - 3:04 pm

@Rob

Fifi’s been back since September…

Mark
17 Dec 2019 - 3:12 pm

FiFi was not on maternity leave – Fox is in decline. Trouble is looming. Lucky Dave is back and expected to make changes to programmers. Kyle and Jackie are highest audience numbers in a long long time. Nova Sydney and Melbourne marketing spend wasted for Survey 7 and 8. Happy Christmas.

DP
17 Dec 2019 - 3:27 pm

Clearly, ARN need to wait for the final survey results before they take their talent out to pasture…they did the same thing to Jo and Lehmo at Gold in Melbourne before they came in #1 in the last survey of 2017 (and then had 6 months of “nothing” which rated even higher, before the Pom came in). I presume Robin has earlier availability, but still…it seems silly to give DB credit for acknowledging his initial mistake with Robin when he has again sacked a relatively low-cost number 1 breakfast show! I also note that they are keeping 2 out of 3 of the 97.3 breakfast team on the books…presumably for contractual reasons. Wouldn’t it have been cheaper for them to keep the #1 team!?!

As for Melbourne, I will give DB credit for persisting with Jase & PJ. Not much separating 1st and 6th breakfast on the FM dial (less than 2 points), so who knows how 2020 will play out. Given how much Jase & PJ complain about living expenses (not for content or relatability, they’re just complaining about cost of living), they must be the cheapest show per ratings point (perhaps after Mike and Jen, that is, given that show isn’t heavily produced – but Mike would be at the trough in terms of salary, haha).

Rob
17 Dec 2019 - 5:30 pm

Ok my timelines are totally out of whack.

Radionerd
17 Dec 2019 - 8:00 pm

I alternate between Coles and Smooth DAB every day at work as they’re far better than any of the Brisbane FM stations.

Gabby Van
27 Dec 2019 - 5:09 pm

Imagine if Gold FM Melbourne could find a breakfast show that rates as well as the station’s other time slots, it would be a monster in terms of overall ratings. Breakfast is now 7.8%, the four other daily shifts average 11.9%. In a case of the emperor has no clothes, when Christian O’Connell took over breakfast 2-3 years ago it was rating in the 8’s. It’s now on 7.8%. Yes, ARN knows all this.
At KIIS-FM Sydney it’s the other way round. Kyle & Jackie are on 11.4% but no other shift on KIIS Sydney comes close to pulling a similar rating. Since K&J launched KIIS Sydney, the rest of the station has continually failed to cash in on their breakfast figures. All time slots still rate well below breakfast.
The ARN board is asleep at the wheel, they should say to KIIS Sydney management “hey guys, we’re paying out a sh**load of money to provide you with Australia’s most successful FM breakfast, there’s no excuse for the years of disappointing numbers for the rest of the station. Please fix it or we’ll find someone who can.”

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