Commercial radio revenue falls 6.1% over 2019 calendar year
Revenue from advertising across metropolitan commercial radio stations fell to $760.799 million for the 2019 calendar year, a drop of 6.1%.
According to figures released today by Commercial Radio Australia and compiled by Deloitte*, revenue was down on the $810.322 million set in 2018 (a record high).
Looking at the December quarter specifically, advertising revenue was down to $188.049 million, a drop of 9.4% on the same period a year prior when revenue totalled $207.527 million.
Revenue for the December quarter was, however, up 3.6% on the September quarter.
All individual markets dropped; Melbourne down 10.8% to $60.838 million and Sydney 9.0% lower at $57.119 million. Brisbane declined 6.5% to $30.164 million, Adelaide was 5.1% down to $16.565 million and Perth was 13.2% lower at $23.362 million.
“The results reflected a challenging end to the year for radio and the media industry as a whole, with weak business confidence and the severity of the bushfire crisis having flow-on effects on ad spend,” said CRA chief executive Joan Warner.
Warner also said that broadcasters are working towards a return to growth this year, with plans to work with major advertisers and media agencies to promote the value of radio advertising, and on the development of the next stage of the whole of industry automated trading platform RadioMATRIX.
*The Deloitte figures report actual revenue received by metropolitan commercial radio stations in the five major capital city markets and include agency and direct ad revenue.