CRA’s RadioApp is now integrated with Google Nest devices
The Australian radio industry’s official app, RadioApp, is now easier to access thanks to its integration with Google Nest devices.
The new integration is made possible thanks to a partnership between Google and Commercial Radio Australia, with over 350 AM, FM and DAB+ stations now available.
All Australian commercial stations, as well as SBS and ABC stations, can be accessed on Google Nest speakers and displays via voice command.
The voice command is as simple as asking for a station or frequency.
“We have been working hard in partnership with Google locally and globally for the past 18 months to ensure that all commercial radio stations and DAB+ digital stations are easily available on Google Nest speakers and displays,” CRA chief executive Joan Warner said.
“There is great value for radio audiences in being able to enjoy their favourite local radio station on these devices using a simple voice request,”
Recent figures out of the 2020 Infinite Dial Australia study found that smart speaker ownership grew to 17% in 2020, up from 13% last year.
Just last week, Southern Cross Austereo reported that almost a quarter of total listening hours on its live streamed radio stations came from smart speakers.
“This new integration of RadioApp on Google Nest devices gives listeners easier access to their preferred local radio stations and favourite radio personalities, all with a simple voice command,” Mel Silva, managing director of Google Australia and New Zealand, said.
“After many months of collaboration with CRA, it is great to see the results of our partnership become available for Australian radio listeners and Google Nest owners – and by making this radio content discoverable, it will provide incredible value for local radio stations and advertisers too.”
CRA is also set to roll out a multi-layered promotional campaign highlighting the functionality with on-air promotion, radio commercials, online and display advertising.