SCA & Google join forces

SCA and GOOGLE have joined forces in a partnership that will see the group become a Premium Sales Partner of the global search and marketing powerhouse.

SCA’s 1000+ metro and regional sales team will now also rep Google’s products along with SCA’s radio, television and digital offerings.

James Bayes, SCA Digital Sales and Operations Director said: “This partnership is further evidence of our commitment to improving the impact and effectiveness of our clients campaigns. Partnering with Google allows us to deliver a truly unique, one stop, end to end marketing solution to our direct advertisers. Combining the awareness and brand driving capabilities of radio and TV, alongside the conversion strength of Google Adwords and YouTube is a powerful alignment”.

The exclusive deal is the first major partnership announcement the group is making over the next few weeks. The partnership with Google aims to integrate radio and search into one transaction across multiple platforms and digital environments.   

Alex Storey, Google Head of Channel Sales ANZ said: “The Google AdWords Premier SMB Partner Program connects Google’s trusted and experienced AdWords partners like SCA with small- and medium-sized businesses that want expert help in to reaching consumers searching online, often after they’ve heard a radio or TV campaign. SCA, as a PSP, offers expertise, experience, and end-to-end customer service so business owners can focus on running their businesses. We couldn’t be more excited to kick off this great partnership with SCA.”