Spotify to host Acast podcast library in new partnership
Podcast platform Acast has announced a new partnership with Spotify to distribute its 2,500+ podcasts worldwide on the streaming platform.
Acast content creators will now be able to opt into a service that places their podcasts on Spotify and makes them available to some 180 million subscribers.
Podcasters will still maintain the ability to monetise on all tiers of the Spotify ecosystem through Acast’s proprietary dynamic ad insertion technology.
Podcasts including the globally popular My Dad Wrote a Porno and Watch What Crappens, along with Aussie content like The Osher Gunsberg Podcast are now available to stream.
“At Acast, we welcome all new ways of listening to podcasts,” said Acast global head of content Susie Warhurst.
“We want our shows to be heard as widely and by as many people as possible. This partnership with Spotify will help to do that and push podcasting even more mainstream.
“We are so excited to be working with a fellow Swedish technology company like Spotify to offer this new distribution channel to our podcasters and welcome a new wave of listeners to our shows.”
The partnership will also allow content creators to see crucial data and listening behaviour from the platform within Acast’s Create dashboard alongside similar data from the Acast app and other leading podcatchers.
The partnership announcement comes just days after Spotify launched a new beta server called Spotify For Podcasters.