SCA moves Hit Dubbo & Hit Gippsland to Triple M Network
Southern Cross Austereo today announced Hit93.5 Dubbo and Hit94.3 Gippsland will sit under the Triple M Network from July 20, becoming Triple M Dubbo and Triple M Gippsland.
As Triple M celebrates 40 years on the airwaves, Dubbo and Gippsland join Australia’s second-largest network with 46 stations in metro and regional markets plus five DAB+ stations.
SCA said Triple M Dubbo and Triple M Gippsland will now provide “the best of rock’s greatest hits” as well as Sport and Comedy.
Listeners will still wake up with Pippa & Alo for breakfast in Dubbo and Anna Dare in Gippsland, but Kennedy Molloy, hosted by Jane Kennedy and Mick Molloy, will take over Drive.
The best footy commentary team in the country will be heard with Triple M Footy and there will be access to Triple M’s national and international competitions and prizes.
“We’re proud to be taking the Triple M brand into these growing markets,” head of Triple M Network Mike Fitzpatrick said.
“Triple M’s core content pillars of Rock, Sport and Comedy, as well as hyper localism and community focus, will resonate with the people of both Dubbo and Gippsland.”
This follows a change in Bundaberg 2 years ago, when 93.1 Sea FM (A Hit Station back then) switch branding and format to Triple M.
It also makes sense as Triple M AFL is already heard in Gippsland on 94.3
Is the Hit Network not worth the effort anymore?
It’s only 2 regional stations which may seem small but it really says a lot about what SCA think about the Hit brand and Top40 radio in general.
Sadly Kennedy and Malloy drag a half hour show into two hours.
Often relying on repeat repeat repeat day after day after week.
I feel for you Dubbo and Gippsland, I tune out in Coffs Harbout 3 out of 4 days and still keep abreast of it.
Well, Mick Molloy whilst funny at times, and Jane Kennedy, they get the best time slots. Hence down here in Radelaide,we have had our afternoon local football commentary team bumped to 6.30pm. They used to be on at 3.00pm, and win the ratings, so enjoy, welcome to our world where costs are paramount, not entertainment.
Triple M is starting to get the music right in both metro and regional areas, but those tedious talk shows like Kennedy/Molloy spoil the whole thing. As soon as they start talking I switch to DAB or streaming an overseas station. There are so many great stations overseas that focus on the music.
Warren, you’re spot on. I could fall asleep with the dribble
I don’t know the Dubbo market, but I’m not surprised with the change for Gippsland. Hit FM is up against a more successful CHR competitor in the market in TRFM. A shift to Triple M’s ‘Rock, Sport, Comedy’ should give SCA a better point of difference.
And given the bulk of Hit’s current audience are based in West Gippsland/SE Melbourne, I’m sure Fox’s signal probably reaches most of them anyway.
I had not long ago returned to listening to the Radio in Dubbo.
Guess I can go back to TV for my music.
1. Do we really have to listen to Talkback with Nick Brona from 12-5am.
This Station has lost me. Boring
2. Molloy is outdated. So afternoons are gone too
Click.
I enjoyed HitFM and top 40 songs, sad that it has changed. Not that rapt in the station now to be honest.
Not happy at all with the change. I won’t be listening. We already have Zoo FM playing rock songs so now that’s our only Genre option. Not one single station now plays current music. Stupid move. Not happy at all. The afternoon talk back is boring, bring back Carrie and Tommy.
Worst decision ever. Hit 94.3 was the best thing ever, listened every morning to the afternoon and now it’s been changed to this stupid station with no alternative for those that want to actually listen to HIT
RIP hit, guess I’m gonna kms now
I HATE it!
I spend a lot of time in the car for work, HIT FM was great. I loved getting in the car and listening to my favourite station. Now that it’s moved to TRIPPLE M sucks. I now use my phone and portable speaker (cause I have an old school car) to listen to Spotify.
I miss Husey and Ed!
Bring back hot fm…. triple m sucks!!
I’m going to say bye bye to HitFM, I used to love HitFM but I can’t stand Triple M or Football. Triple M is the one station that I wouldn’t listen to before I moved to Gippsland.
It’s such a shame because being regional limits EVERYTHING and now I’m down to one Radio station as well. I’m off to TRFM, let me know when you come to your senses and I’ll be back.
Dumb. Might as well listen to 3GG. If I could stand the AM sound quality.
Absolute shite, don’t know why they would change one of the most popular, if not the most popular pop station in Gippsland with Triple M. As if we couldn’t already have grown a hatred for their over saturated jokes, it’s hard to respect them anymore.
Triple m sucks. At least HitFM had the ability to relate to many people in the central west. I now listen to zoo fm.
If you want Hit just listen to Fox Melbourne. you can get it in Warragul anyway…