Mix 102.3 promises Erin & Soda will return after survey break
With mounting speculation about what’s happening at Australian Radio Network’s (ARN) Mix 102.3 in Adelaide, the station has issued an assurance that its Breakfast show will be back on the air.
The Erin Phillips & Soda show mysteriously disappeared from the airwaves prior to survey break in March. At the time, ARN said co-host Mark ‘Soda’ Soderstrom was unwell and the duo would be back on air within days.
The duo, however, did not return, with ARN then backtracking and saying they had knocked off early for an extended break.
“It’s been a huge start to the year and the team behind Adelaide’s #1 FM Breakfast Show need a break so I have made the decision to give them a well-deserved week off,” ARN’s chief content officer, Duncan Campbell, said. “Like all radio shows around the country, the team will be taking the scheduled survey break off-air too.”
Rumours have since been swirling in the South Australian capital that the show won’t return as planned, however an ARN spokesperson made short shrift of the speculation.
“Erin & Soda are on survey break, returning on Monday, April 19,” the spokesperson said in response to enquiries.
The Breakfast slot at Mix 102.3 has been through a number of changes and challenges of late.
As 2019 drew to a close, anchor and Breakfast content manager of what was then the Jodie & Soda show, John Bleby, left as part of a restructure. Alexis Kuchel took over as executive producer, however it appears she exited by March.
While co-host Jodie Oddy was on maternity leave, Phillips stepped in to host the program alongside Soderstrom.
Oddy then returned, however in November she abruptly left the show after 13 years and over 80 survey wins. She was then permanently replaced by Phillips with ARN noting the show was going in a new direction.
In the most recent radio ratings survey, Mix 102.3 had a 10.9% share in Breakfast, leading the FM market.
ARN is also facing changes in Melbourne, with co-host Polly ‘PJ’ Harding departing the Jase & PJ show to return home to New Zealand. That program, too, has had a change in EP and various behind-the-scenes staff departures.
ARN has remained tight-lipped over who will replace Harding, with speculation growing it could be former Summer Breakfast host Lauren Phillips or recently returned radio stalwart Kate Langbroek, who currently appears on KIIS’ 3pm Pick Up program.
With uncertainty in Adelaide, some crystal ball gazers have gone so far as to suggest ARN could syndicate Sydney’s Kyle & Jackie O Show.