Radio Ratings: Kyle & Jackie O surge closer to Ben Fordham in Survey 3
Welcome to Radio Today’s coverage of the third metro radio survey of 2021.
The results from GfK’s Survey 3 will be published below at 9:30am AEST.
Hit the refresh button throughout the day for all the key takeaways from each metro market, and early next week, we’ll bring you insights from content bosses across the major networks.
Editor Vivienne Kelly and publisher Jake Challenor will also bring you all the highlights from today’s results on the Radio Today Tonight podcast before the week is out.
#1 FM Overall: smoothfm
#1 AM Overall: 2GB
#1 FM Breakfast: KIIS’s Kyle & Jackie O
#1 AM Breakfast: 2GB’s Ben Fordham
#1 FM Drive: smoothfm’s Byron Webb*
#1 AM Drive: ABC’s Richard Glover
Biggest Mover Up: triple j (+1.6)
Biggest Mover Down: 2GB & ABC (-1.7)
Sydney’s leading radio station 2GB has narrowly hung onto its crown this survey.
The Nine Radio-owned operation slipped 1.7 points from the last survey, taking its overall share down to 11.7%.
Its AM rival ABC also fell 1.7 points, taking it back to a 10.1% share.
The Australian Radio Network’s (ARN) KIIS FM, however, climbed 0.7 points, putting it at a 9.6% share, while NOVA Entertainment’s smoothfm climbed 1.5 points to 10.8%, putting it ahead of the ABC and within spitting distance of 2GB.
The results were even more extreme in Breakfast, with 2BG’s Ben Fordham falling back to 13.5%.
This is Fordham’s lowest result since he took over the coveted Breakfast slot from Alan Jones.
“He’s a competitor, absolutely. Will they just go out and do the same thing when he’s back on air next week? Absolutely. Work harder. But that really had no bearing on what today’s result was. They’re committed. The show’s sounding great. He’s a strong #1. It’s the next generation of talk. And we’re very well placed heading into what is now Survey 3,” he said.
KIIS’ Kyle & Jackie O, meanwhile, jumped 2.0 points, taking the show to 12.9%. The show is now looking increasingly like it has a shot at dethroning 2GB in the slot.
ARN stablemate WSFM was also up 0.4 points, taking the Jonesy & Amanda show to 8.1%.
Southern Cross Austereo’s (SCA) stations also struggled in Sydney this book, with 2DayFM down 0.4 points to a 3.5% share and Triple M down 1.0 points to 4.9%.
This was mirrored in Breakfast, with The Morning Crew with Hughesy, Ed & Erin down 0.5 points to 3.3% and Triple M’s Moonman in the Morning down 1.0 points to 5.7%.
NOVA Entertainment’s smoothfm was up 1.5 points overall to an FM-leading 10.8% share, while Nova was on 6.5% (up 0.3).
In Drive, smooth took the lead, up 1.3 points to 11.1%. This put Byron Webb ahead of KIIS’ Will & Woody who were up 0.2 points to 10.2%.
#1 FM Overall: Gold FM
#1 AM Overall: 3AW
#1 FM Breakfast: Gold’s Christian O’Connell / Nova’s Chrissie, Sam & Browny*
#1 AM Breakfast: 3AW’s Ross & Russel
#1 FM Drive: Gold’s Gavin Miller
#1 AM Drive: 3AW’s Tom Elliott
Biggest Mover Up: KIIS (+0.9)
Biggest Mover Down: 3AW (-1.3)
The FM Breakfast battle in Melbourne is even tighter this survey, with GOLD, KIIS, Fox and Nova all within one share point of each other.
Nine Radio’s 3AW with Ross & Russel remains on top in the slot, with a 20.1% share, down 1.4 points from last survey.
Ongoing FM leader, Christian O’Connell on GOLD, slipped back 0.3 points in Breakfast, taking him to an 8.0% share. With Chrissie, Sam & Browny’s 0.1 point share climb to 8.0%, Nova is now tied for the #1 FM spot.
Fox’s Fifi, Fev & Nick also had an increase, taking the show to 7.9%, just 0.1 points behind the leaders.
And ARN’s KIIS FM with Jase & PJ, which hasn’t been a real contender in the Breakfast battle for some time, climbed 1.8 points, taking it to 7.4%. The show’s co-host Polly ‘PJ’ Harding is leaving this month, and ARN is yet to announce her replacement.
On Triple M, The Marty Sheargold Show fell 0.4 points to 5.8%.
Head of the Triple M network, Mike Fitzpatrick, has previously conceded the show will experience a lot of churn before it finds its solid, regular audience.
“If you’re an audience that’s tuning into Triple M to experience news and football, as you were with Hot Breakfast, you’re not going to get that with Marty, so there will be a lot of churn, and we’re fully prepared fo that, and we expect that,” Fitzpatrick said.
In Drive, 3AW’s Tom Elliott fell 1.2 points, but held onto #1 with a 13.5% share.
On FM, GOLD’s Gavin Miller was narrowly #1, on 10.6%, down 0.1 points from last survey.
Nova’s Kate, Tim & Joel, meanwhile, were up 1.2 points to 10.4%.
#1 FM Overall: Nova*
#1 AM Overall: 4KQ
#1 FM Breakfast: Nova’s Ash, Kip, Luttsy & Susie*
#1 AM Breakfast: 4KQ’s Laurel, Gary & Mark / ABC’s Craig Zonca & Loretta Ryan*
#1 FM Drive: Nova’s Kate, Tim & Joel
#1 AM Drive: 4KQ’s Nick Michaels*
Biggest Mover Up: ABC Classic (+0.6)
Biggest Mover Down: B105 (-1.2)
Nova’s 106.9 is back on top of the Brisbane radio market.
Last survey, SCA’s B105, including its Breakfast show Stav, Abby & Matt, edged ahead, however the station was down 1.2 points this survey, taking it to a 9.9% share.
Nova’s climb of 0.5 share points thus put it back on top with 11.1%.
Meanwhile ARN’s 4KQ lead the AM charge on 10.3%, despite a 0.7 point drop.
In Breakfast, Nova’s Ash, Kip & Luttsy with Susie O’Neill climbed 0.8 points, putting it back on top with a 12.0% share.
Triple M’s The Big Breakfast with Marto & Margaux remained steady on 10.2%, putting it in second in the FM battle, while B105 was in third after a 1.7 point slip to 9.6%.
ARN’s 97.3 lineup of the reunited Robin, Tery & Bob was on 9.3%, down 0.4 points.
On AM, ARN stablemate 4KQ’s lineup of Laurel, Gary & Mark had 10.3%, on par with the ABC’s Craig Zonca and Loretta Ryan.
Nova also lead Drive on 15.3%, up 2.0 points. This put Kate, Tim & Joel well ahead of B105 (Carrie & Tommy) and 97.3 (Will & Woody), which both sat on 10.8%.
#1 FM Overall: Mix
#1 AM Overall: Cruise
#1 FM Breakfast: Mix’s Erin Phillips & Soda
#1 AM Breakfast: ABC Radio’s Ali Clarke
#1 FM Drive: Nova’s Kate, Tim & Joel
#1 AM Drive: Cruise’s Mark Elliston
Biggest Mover Up: FIVEaa (+1.1)
Biggest Mover Down: SAFM (-1.5)
ARN’s Mix 102.3 is still Adelaide’s #1 radio station, with a 13.0% share (down 0.5 points from last survey) keeping it ahead of the competition.
Its nearest competitor was Nova, which climbed 0.6 points to 11.5%.
Mix’s Breakfast show, Erin Phillips & Soda, also remained on top, up 0.3 points to a 12.3% share.
This off-air conflict, however, doesn’t seem to have translated negatively in the ratings.
The show’s closest FM competitor was Triple M’s Roo & Ditts, up 2.1 points to 11.2%.
Nova’s Ben & Liam climbed 0.4 points to 10.2%, while SAFM’s Bec, Cosi & Lehmo fell 0.8 to 7.8%.
SAFM overall was down 1.5 points to a 7.1% share.
The station also suffered in Drive, down 1.9 points to 7.7%.
Nova’s Kate, Tim & Joel lead the Drive slot with 15.8%, up 1.4 points. KISS’ Will & Woody placed second, up 0.9 to 13.9%.
#1 FM Overall: Nova
#1 AM Overal: 6PR
#1 FM Breakfast: Nova’s Nathan, Nat & Shaun
#1 AM Breakfast: 6PR’s Gareth Parker
#1 FM Drive: Nova’s Kate, Tim & Joel
#1 AM Drive: 6PR’s Oliver Peterson
Biggest Mover Up: ABC (+1.1)
Biggest Mover Down: Mix (-0.7)
Nova 93.7 remains Perth radio’s market leader, up 0.2 points overall to a 13.5% share.
Its Breakfast show, Nathan, Nat & Shaun, too climbed slightly, up 0.1 points to 15.0%.
The stability of Nova in the market is in contrast to other stations which have experienced major shakeups in recent months.
The #2 station overall, despite a 0.7 point drop, is SCA’s Mix 94.5. The station now sits on an 11.9% share.
Last year, Mix joined the Hit Network, undergoing a rebrand and a change in Breakfast show.
Dean ‘Clairsy’ Clairs left, with Pete Curulli taking his place, forming the Pete, Matt & Kymba show.
This survey, Pete, Matt & Kymba had a 12.1% share, relatively stable with last survey’s 12.2%, enabling it to hang onto the #2 spot.
Clairs, meanwhile, popped up at ARN’s 96FM, replacing radio stalwart Fred Botica and transforming its Breakfast show Botica’s Bunch into The Bunch, alongside co-host Lisa Shaw.
The show fell 0.4 points to 10.0%, while the station was up 0.4 points to 11.1%, holding onto third spot.
While all this was happening, former Hit Network station 92.9 rebranded as Triple M. This survey it had a 7.9% share, down 0.3 points.
Its Breakfast show Basil, Xav & Jenna was up 0.2 points to 8.6%.
Co-host and Perth’s mayor Basil Zempilas has said he wants the show to be #1 within five years.
Nine Radio’s 6PR has also had significant lineup changes, and climbed 0.2 points to 9.5%.
In Drive, Nova’s Kate, Tim & Joel had an incredible 17.1% share, up 1.9 points. Its closest competitor was Mix’s Carrie & Tommy on 12.7%.
Stations and shows marked with an asterisks [*] signal a change from the last survey.