Radio Ratings: 2DayFM Morning Crew tumbles to new low in Survey 5, Mix goes #1 in Perth

Staff Writer

Welcome to Radio Today’s coverage of the fifth metro radio survey of 2021.

The results from GfK’s Survey 5 are published below at 9:30am AEST, along with the #1 AM and FM stations and breakfast and drive shows in each market.

Hit the refresh button throughout the day for all the key takeaways from each metro market, and early next week, we’ll bring you insights from content bosses across the major networks.

Also Read: CRA delays release of radio ratings survey 5

Editor Vivienne Kelly and publisher Jake Challenor will also bring you all the highlights from today’s results on the Radio Today Tonight podcast before the week is out.

You can also circle back to Survey 4 results here and past radio ratings analysis here.


SYDNEY:

#1 FM Overall: KIIS
#1 AM Overall: 2GB
#1 FM Breakfast: KIIS’s Kyle & Jackie O
#1 AM Breakfast: 2GB’s Ben Fordham
#1 FM Drive: KIIS’s Will & Woody & smoothfm’s Byron Webb*
#1 AM Drive: ABC’s Richard Glover

Biggest Mover Up: 2GB (+3.4)
Biggest Mover Down: KIIS (-1.9)

2DayFM Breakfast has equalled its lowest share, slipping 0.9 points to a 2.4% share.

The last time the station recorded such a low share in the slot was in Survey 5 two years ago when the Ed Kavalee, Grant Denyer and Ash London-fronted show was bowing out.

From there, the Southern Cross Austereo-owned station brought in veteran programmer Jamie Angel to front a music-based Breakfast show.

Once the station had been given some time to breathe, it returned to the talent-fronted option this year, bringing back Kavalee alongside Melbourne radio stalwart and comedian Dave Hughes, and Sydney TV and radio personality Erin Molan.

The show debuted to 4.4% in March for Survey 1, meaning today’s result is down 2.0 share points since its inception.

Chief content officer, Dave Cameron, has repeatedly said he will give the show space to grow and find an audience, and noted that chopping and changing the talent and the format isn’t an option, given the station’s troubled history of trying just that.

Elsewhere in Breakfast, last month’s leaders The Kyle & Jackie O Show fell back 3.4 points to 12.1%.

This means their history-making stint ahead of even AM’s 2GB is over, but the legacy show on KIIS continues to lead the FM battle.

Ben Fordham on 2GB snatched back the overall Breakfast crown from KIIS, climbing 3.5 points to a 16.8% share.

Prior to taking over Breakfast for 2GB, Fordham previously led the market in the Drive slot.

His replacement, Jim Wilson, had a 7.9% share in Drive, up 0.8 points.

This put him well behind Richard Glover on the ABC, who had 12.5%, as well as FM leaders, Will & Woody on KIIS, who had 9.0%.

NOVA Entertainment’s stations sat in the middle of the pack, with Nova’s Fitzy & Wippa having 6.1% in Breakfast, and Kate, Tim & Joel on 8.2% in Drive. Overall, the station had a share of 5.9%.

Its smoothfm offering had 6.2% in Breakfast, however was on par with KIIS in Drive with 9.0%. Overall, it had 8.4%.

In terms of overall share, 2GB stayed on top with 15.2% (up 3.4%), while KIIS fell back 1.9 points to 8.7% but maintained its FM lead.

SCA’s 2Day had 2.6%, while Triple M was on 4.7%.

Read more:
Is it time to ‘blow up’ 2DayFM?
Dave Cameron on why The Morning Crew on 2DayFM will reset the station’s fortunes

‘It’s been heartbreaking’: Jamie Angel on the demise of 2DayFM Breakfast’s ratings


MELBOURNE:

#1 FM Overall: Gold FM
#1 AM Overall: 3AW
#1 FM Breakfast: Gold’s Christian O’Connell
#1 AM Breakfast: 3AW’s Ross & Russel
#1 FM Drive: Gold’s Gavin Miller
#1 AM Drive: 3AW’s Tom Elliott & ABC’s Rafael Epstein*

Biggest Mover Up: ABC (+1.3)
Biggest Mover Down: KIIS (-1.0)  

KIIS Breakfast in Melbourne has slipped to just a 4.6% share.

The survey ran from May 23 to June 26 and July 11 to August 14.

The Jase & PJ show finished up during the survey period, after a drawn out process in which co-host Polly ‘PJ’ Harding stuck around longer than initially planned and broadcast from New Zealand.

Harding finished up on July 23, and the show took a two-week break before returning with the new lineup.

Jase & Lauren In The Morning, featuring returning co-host Jase Hawkins and new recruit Lauren Phillips – debuted on August 9.

The station suffered declines in all time slots, including a 2.1 point fall in Drive for Will & Woody to 4.8%.

Its overall share is now 4.5%, down 1 share point to sit on par with SCA’s Triple M.

Triple M too suffered in Breakfast, with The Marty Sheargold Show down 0.8 points to a 3.8% share. Molloy in Drive, however, was up 0.6 points to 5.8%.

The only FM station to make gains in Breakfast was GOLD’s Christian O’Connell Show, which climbed 0.3 points to 8.9%, maintaining its position as the #1 FM Breakfast show.

The More Music Breakfast Show with Mike Perso & Jennifer Hansen on smooth, meanwhile, held steady on 6.3%.

All other FM Breakfast shows suffered a blow.

Nothing could touch 3AW’s Ross & Russel, however, which was back up 0.7 points to a 20.8% share.

3AW’s overall share was down slightly to 15.1% from 15.5% last survey.

3AW and the ABC are now equal in Drive on 11.7%, while GOLD leads FM on 10.7%.


BRISBANE:

#1 FM Overall: Nova & 97.3FM*
#1 AM Overall: 4KQ
#1 FM Breakfast: Nova’s Ash, Kip, Luttsy & Susie
#1 AM Breakfast: 4KQ’s Laurel, Gary & Mark*
#1 FM Drive: Nova’s Kate, Tim & Joel
#1 AM Drive: 4KQ’s Nick Michaels*

Biggest Mover Up: 4KQ (+0.9)
Biggest Mover Down: ABC Classics (-0.9)

The tight Brisbane radio market appears to have gotten even tighter, with ARN’s 97.3FM and 4KQ sharing the top spot with Nova 106.9.

97.3 maintained its 10.2% share from last survey, however Nova slipped back 0.6 points, relinquishing its lead and putting it on par with its rival. 4KQ, meanwhile, climbed 0.9 points, also giving it a 10.2% share.

In Breakfast, Nova’s Ash, Kip & Luttsy with Susie O’Neill narrowly held onto its lead, despite a 0.3 point drop. Its share of 11.3% was just ahead of 4KQ’s Laurel, Gary & Mark, which was up 2.0 points to 11.1%.

The rest of the pack including Stav, Abby & Matt on B105 (9.5%), and The Big Breakfast with Marto & Margaux on Triple M (9.9%), remained tight.

In Drive, Brisbane’s love affair with Nova’s Kate, Tim & Joel continued, with the show sitting on 13.0%, ahead of B105’s Carrie & Tommy on 10.8%.


ADELAIDE:

#1 FM Overall: Mix
#1 AM Overall: ABC Radio*
#1 FM Breakfast: Mix’s Erin Phillips & Soda
#1 AM Breakfast: ABC Radio’s Ali Clarke*
#1 FM Drive: Mix’s Will & Woody*
#1 AM Drive: ABC Radio’s Jules Schiller*

Biggest Mover Up: ABC Radio (+2.4)
Biggest Mover Down: FIVEaa (-2.0)

Mix 102.3 is still Adelaide’s #1 station despite a slip in Breakfast.

The ARN-owned station had a 13.9% share overall, up 0.7 points from last survey.

In Breakfast however, Erin Phillips & Soda For Breakfast slipped 1 point to a 10.8% share.

This gave the ABC’s Ali Clarke an even stronger lead, with the national broadcaster jumping up 3.8 points to a 16.2% share.

Mix’s closest FM competition in Breakfast was Nova’s Ben & Liam, who slipped back 0.2 points to a 10.1% share.

Triple M’s Roo & Ditts was down 1.1 points to 9.4%, while SCA stablemate SAFM was up 0.6, giving Bec, Cosi & Lehmo a 9.2% share.

Mix snatched the crown in Drive, with Will & Woody climbing 0.4 points to a 14.2% share. Nova’s Kate, Tim & Joel – who led last survey on 14.8% – were back 1.6 points to 13.2%.


PERTH:

#1 FM Overall: Mix*
#1 AM Overal: ABC Radio*
#1 FM Breakfast: Nova’s Nathan, Nat & Shaun
#1 AM Breakfast: ABC Radio’s Russell Woolf*
#1 FM Drive: Nova’s Kate, Tim & Joel
#1 AM Drive: ABC Radio’s Geoff Hutchison

Biggest Mover Up: Mix (+1.7)
Biggest Mover Down: 6PR (-1.1)

SCA’s Hit Network once again has a #1 station in the metro ratings battle.

This time around it comes in the form of Perth’s Mix 94.5, which was realigned to join the Hit Network as part of a shake-up which also introduced Triple M to the West Australian capital.

Mix’s share grew 1.7 points this survey to 13.4%, overtaking last survey’s leader Nova, which grew 0.4 points to 13.1%.

Mix wasn’t quite able to topple Nova’s legacy Breakfast show Nathan, Nat & Shaun, however. Nathan, Nat & Shaun had a 14.3% share, while Mix’s Pete, Matt & Kymba grew 0.9 points to 13.6%.

The gap was slightly bigger in Drive, as Perth continued to flock to Kate, Tim & Joel (16.7%), ahead of Mix’s Carrie & Tommy (up 0.6 points to 12.4%).

Elsewhere 96FM made gains in Breakfast. The Bunch, featuring Dean ‘Claisy’ Clairs and Lisa Shaw, had 11.5%, up 1.9 points. Overall, the station was up 0.3 to an 11.8% share.

Triple M, meanwhile, fell 0.8 points to an overall share of 6.3%, while in Breakfast, the Basil, Xav & Jenna show fell 1.5 points to 5.4%.


Stations and shows marked with an asterisks [*] signal a change from the last survey.

Comment Form

Your email address will not be published.

Recent comments (34)
Post new comment
Tick tick
31 Aug 2021 - 10:18 am

The SCA executive team clearly does not care about survey results for 2DAYFM. Instead, they are using them as an excuse to keep their jobs for the next 3 years. By repeatedly saying ‘we will wait for them to find an audience’, they are really saying ‘judge our managerial decisions in 2024’. Purely self-preservation.

2DAYFM needs to be blown up and the executive team needs to be held accountable. For once.

Rob Sutton
31 Aug 2021 - 10:28 am

I can’t wait to hear the spin from SCA about the figures for the 2DAY FM Morning Crew because I do need a good belly laugh today

Fingers warming up
31 Aug 2021 - 11:35 am

I can feel it in the air, all of the expert radio programmers typing up the comments on 2DAY. Simply, anyone who doesn’t look at the climate and market and realise EVERY FM product has gone down and 2Day is a part of that… (everything naturally will reduce in a COVID market)… if you don’t have the rationale to understand that – then you know nothing about radio.

2Day struggling – Yes. Is this a true result and a “new low” no, it’s a sign of the market and everyone took a hit.

So calm down and keep programming your own station.

Anon
31 Aug 2021 - 11:42 am

Am I misreading BNE Breakfast – looks to me as though 4KQ is the #1 Breakfast for AM?

    31 Aug 2021 - 11:47 am

    Hi there,

    Yes, you are correct. 4KQ’s Laurel, Gary & Mark are #1 Breakfast on AM, which puts them on par with Nova and 97.3FM’s share.

    Thanks,
    Vivienne – Radio Today

Pete
31 Aug 2021 - 11:43 am

Oh how funny are those ratings for 2Day FM

They got beaten by 2UE lol

Come in Spinner
31 Aug 2021 - 11:51 am

2DayFM Breakfast not in the Top 10.
If The EDGE, 2SM, FBi were included in the survey, would 2DayFM even be in the top 15 at breakfast?

Look at what its come to
31 Aug 2021 - 12:16 pm

Now I don’t know about you, but that Melbourney morning crew on 2day fm is exactly why they haven’t put Kyle on in Melbourne, but in reverse. You can’t buy cume with channel 10 bobble heads, in fact I would argue today you can do more damage. But somehow you can earn the audience if you’re good. Christian and Kyle are the perfect example. Maybe you don’t need to come from something else dorky in Australia (TV ). You just have to be good at talking to and understanding a crowd. Is anyone showing them how, or just oiling them for simply coming on board. Its actually so bad now. KTM last week, “we don’t sleep in PJs”. No because you can afford 24/7 heating in Covid – Marty grounded those poor bastards. I heard a replay grab of a 10 K winner a few weekends ago on 2day, the over-talk was honestly astounding, the winner reaction was trampled. It was an ego festival truly and I don’t recall worse chemistry in my life. The “star jock” should hang his head for not cutting it down like MC did at least. Come on guys. Stop loving each other HARD and start asking for the gold again. So losers like me don’t have to give you a serve on an industry page, who is THAT embarrassing for?

HMMM
31 Aug 2021 - 12:18 pm

Time for SCA to dive in to their regional pipeline. Can anyone tell me if there is anyone in waiting on either brand? No name comes to mind

Chuck Tuna
31 Aug 2021 - 1:14 pm

The once great 2 Day and Triple M, now just a “nothing” , what would Uncle Doug say i wonder ?

All In
31 Aug 2021 - 1:16 pm

Wouldn’t it be great if all stations that can be picked up in Sydney were included together in at least one survey per year?

Lachlan
31 Aug 2021 - 1:23 pm

96fm clearly touched by a weird doubling of its 18-24 share….
Good lord if that had happened while Gary was at Nova, he’d be on the phone demanding an inquiry!!!

Cash King
31 Aug 2021 - 1:43 pm

MMM ratings are terrible. Share holders needs to ask questions.

Look Closer
31 Aug 2021 - 1:49 pm

2Day distracts everyone from the MMM network problem.

Nova Boy
31 Aug 2021 - 2:15 pm

With all the terrible SCA results it’s easy to overlook the poor showing on Nova in the
competitive markets – Sydney and Melbourne. Nova 100 are sixth ( 6th ) in Melbourne and Nova 969 are sixth ( 6th ) in
Sydney. And the have long standing, very expensive breakfast shows and a drive show that has been hyped and promoted strongly. How can Nova rate SIXTH in Melbourne and Sydney, it’s beyond me.
If I was Lachlan Murdoch I wouldn’t be too pleased with his once mighty Nova network
performance at all.

Peter Mathison
31 Aug 2021 - 3:04 pm

Interesting how 2Day’s unofficial “30 formats in 30 weeks” strategy isn’t getting any ticks in the book. Will they play 80’s next week, or not? Tune in to find out.

I really wish my network would be more like SCA when we get a mediocre book. We could all do with a little “Everything is awesome, we’re having such a good time and the numbers are just for ego so who really needs them anyway?”

On another note, SCA must be thanking the Covid God’s for a finger to point to for this survey.

Blaming Covid Yet?
31 Aug 2021 - 3:24 pm

I can’t wait for them justify this one as a result of lockdown. I actually think a lockdown should have helped them if anything. In the busy day to day its harder to shake routine, in lockdown you sit online, see socials and maybe give something a go. You would have more time to discover a new show purely out of boredom.

the fact is its not working. They still allow talent to live in Melbourne , the music sucks, survey tactic was useless ( which cost them a mill) and the exec/programming team have got the whole thing wrong yet again. But they will all be back on deck tomorrow as usual. Survey 6 will go up .5 and they will claim it as a victory, have a survey party and say that they are on the right path and they are committed to the show blah blah blah.

Graham
31 Aug 2021 - 3:26 pm

Could we talk about SEN Sydney for a second. Its been on the air for a while now and still only rating 0.6, while SEN Melbourne’s figure is also poor given it had exclusive Olympic rights and the end of the AFL season and coach sackings.

SEN talk a big game with a lot of stations opening everywhere and high profile talent but it’s ratings output is way below par. I wonder how they can sell advertising with such low ratings.

Dan
31 Aug 2021 - 3:43 pm

Considering the struggles that 4BC were facing ~2 years ago (whilst everything was being networked), how great is it to see them gaining audience in every single demo and shift? Great work to all involved!

Change Needed
31 Aug 2021 - 3:57 pm

Time for top end programmers to be held accountable for the 2day result. It is just shocking. Dave Cameron should be embarrassed and needs to make some changes to move the result. The days of a million dollar tactic to save you are no more.

Mack
31 Aug 2021 - 4:40 pm

I flicked to 2day FM out of curiosity when I saw the ratings and the music is pretty terrible. Who ever the music content director is, they are a big reason for the failing ratings. Is all over the place.

The only way the station will improve is to go a dance & urban format. The Edge who are only counted in the digital ratings are the number one digital station because of their dance & urban playlist.

This is the music people want to hear. It dominates what most people listen to these days. Ditch all the guitar slow ballads and rock music. That is all more than catered for by other stations.

If 2dayfm went dance & urban from the 90s to now. They would improve a whole lot. 100%!!! Otherwise they will be lucky to rate 1% if they keep going with the music they have always been playing.

Just wondering?
31 Aug 2021 - 6:00 pm

Question why is 2day fm breakfast a problem
But 96.9 breakfast show has been on for longer and doesn’t rate well

JJ
31 Aug 2021 - 6:46 pm

When are SCA going to admit they got the MMM breakfast show so very wrong in Perth? It’s now rating below 6IX breakfast and I’m assuming Basil is getting paid a LOT more than Blackers. I’d be curious to know who thought Baz was going to gel with your average tradie bloke? And yet when they inevitably change up the show, you can bet it won’t be Baz that gets the flick. Still, 96fm are getting a nice bump from it.

Evan Parsons
31 Aug 2021 - 7:30 pm

2DAYFM has never recovered since Kyle and Jackie O switched to KissFM. Their latest incarnation of a breakfast show is frankly terrible – Dave Hughes stopped being funny years ago and Erin Molan has always been overrated in my opinion! 2DAYFM might as well revert to an all music format at breakfast and get Mike Hammond to host it.
Oh, and I agree that 2DAYFM going 100% R&B/urban would be brilliant, and would at least be a point of difference from KISS and NOVA.
Speaking of NOVA, Fitzy and Wippa frankly have done the exact same show for the last 10 years, and they never get beyond a 6% share in the breakfast ratings.

mike
31 Aug 2021 - 8:13 pm

2dayfm should just follow mix 94.5 playlist.And Triple m is way to much talk.

Ryan
31 Aug 2021 - 11:21 pm

How the mighty house of MMMs has fallen.

Nationally it’s stations have a rubbish playlist and their shows full of woke trash.

I struggle to even find it on my DAB since they renamed it from the other MMM stations down to Triple M on its own. Why separate them, it makes sense to keep them together?

Bruce
1 Sep 2021 - 5:58 am

What puzzles me is that Nova Breakfast in Sydney and Melbourne is beaten in ratings by Smooth Breakfast. Congratulations to Glenn & Bogart, Mike & Jennifer. Hope you lot get the big bucks your Nova Breakfast counterparts are reportedly getting. I like Smooth it’s easy to listen to when your driving. Taxi and Uber drivers seem to like it too.

Emma Bunton
1 Sep 2021 - 6:12 am

Wow, The KissFM content director down here in Melbourne must really be panicking.

AJ
1 Sep 2021 - 9:49 am

Imagine if 4KQ were on FM.

nick bartlett
1 Sep 2021 - 10:04 am

Imagine if 2DayFM was on AM!

Phil
1 Sep 2021 - 10:27 am

No wonder Jase is off sick today after that result. He needs to pull his head in, he is not Kyle, never will be and PJ was the star of that show. Now he is stuck with a weather girl. ARN good luck with that. They must have run out of money and gone for the cheap option.

HKN
1 Sep 2021 - 11:03 am

@mike. 2DayFm has similar playlist to Mix Perth….
Playlist is the problem, why do they play soft rock? It sounds ridiculous…..
@Mack… do you remember Hits&Oldskool.? They played some dance throwbacks from 90s….

I agree they should play some CHR dance/rnb with Friday dedicated to oldskool hits TG Throwbacks Friday ….
The name should be change too….

John
1 Sep 2021 - 12:53 pm

As someone who used to listen to Jase and PJ on KIIS in Melbourne and came from the Fox breakfast show, I can say there were a few reasons as to why I listened to them. The first reason was because of PJ, she was fun and energetic and the second being they were different and it was a piece of fresh air in the market. However, since Lauren has taken over, it just isn’t the same and it’s become bland so the drop in their ratings doesn’t surprise me as I’ve turned KIIS off and have gone back to Fox breakfast, and I’m sure a lot of the other die-hard fans of Jase and PJ aren’t happy either

Dan The Man
9 Sep 2021 - 5:08 pm

Absolute disaster for 2Day. Need to go back to basics. There’s a guy I heard on a community station on the Central Coast. No names, but find him. He is funny clever and great listening. Probably less than a 3rd of the price too

Jobs

See all