Radio Ratings: 2DayFM Morning Crew tumbles to new low in Survey 5, Mix goes #1 in Perth

The SCA executive team clearly does not care about survey results for 2DAYFM. Instead, they are using them as an excuse to keep their jobs for the next 3 years. By repeatedly saying ‘we will wait for them to find an audience’, they are really saying ‘judge our managerial decisions in 2024’. Purely self-preservation.

2DAYFM needs to be blown up and the executive team needs to be held accountable. For once.

I can’t wait to hear the spin from SCA about the figures for the 2DAY FM Morning Crew because I do need a good belly laugh today

I can feel it in the air, all of the expert radio programmers typing up the comments on 2DAY. Simply, anyone who doesn’t look at the climate and market and realise EVERY FM product has gone down and 2Day is a part of that… (everything naturally will reduce in a COVID market)… if you don’t have the rationale to understand that – then you know nothing about radio.

2Day struggling – Yes. Is this a true result and a “new low” no, it’s a sign of the market and everyone took a hit.

So calm down and keep programming your own station.

Am I misreading BNE Breakfast – looks to me as though 4KQ is the #1 Breakfast for AM?

Oh how funny are those ratings for 2Day FM

They got beaten by 2UE lol

2DayFM Breakfast not in the Top 10.
If The EDGE, 2SM, FBi were included in the survey, would 2DayFM even be in the top 15 at breakfast?

Now I don’t know about you, but that Melbourney morning crew on 2day fm is exactly why they haven’t put Kyle on in Melbourne, but in reverse. You can’t buy cume with channel 10 bobble heads, in fact I would argue today you can do more damage. But somehow you can earn the audience if you’re good. Christian and Kyle are the perfect example. Maybe you don’t need to come from something else dorky in Australia (TV ). You just have to be good at talking to and understanding a crowd. Is anyone showing them how, or just oiling them for simply coming on board. Its actually so bad now. KTM last week, “we don’t sleep in PJs”. No because you can afford 24/7 heating in Covid – Marty grounded those poor bastards. I heard a replay grab of a 10 K winner a few weekends ago on 2day, the over-talk was honestly astounding, the winner reaction was trampled. It was an ego festival truly and I don’t recall worse chemistry in my life. The “star jock” should hang his head for not cutting it down like MC did at least. Come on guys. Stop loving each other HARD and start asking for the gold again. So losers like me don’t have to give you a serve on an industry page, who is THAT embarrassing for?

Time for SCA to dive in to their regional pipeline. Can anyone tell me if there is anyone in waiting on either brand? No name comes to mind

The once great 2 Day and Triple M, now just a “nothing” , what would Uncle Doug say i wonder ?

Wouldn’t it be great if all stations that can be picked up in Sydney were included together in at least one survey per year?

96fm clearly touched by a weird doubling of its 18-24 share….
Good lord if that had happened while Gary was at Nova, he’d be on the phone demanding an inquiry!!!

MMM ratings are terrible. Share holders needs to ask questions.

2Day distracts everyone from the MMM network problem.

With all the terrible SCA results it’s easy to overlook the poor showing on Nova in the
competitive markets – Sydney and Melbourne. Nova 100 are sixth ( 6th ) in Melbourne and Nova 969 are sixth ( 6th ) in
Sydney. And the have long standing, very expensive breakfast shows and a drive show that has been hyped and promoted strongly. How can Nova rate SIXTH in Melbourne and Sydney, it’s beyond me.
If I was Lachlan Murdoch I wouldn’t be too pleased with his once mighty Nova network
performance at all.

Interesting how 2Day’s unofficial “30 formats in 30 weeks” strategy isn’t getting any ticks in the book. Will they play 80’s next week, or not? Tune in to find out.

I really wish my network would be more like SCA when we get a mediocre book. We could all do with a little “Everything is awesome, we’re having such a good time and the numbers are just for ego so who really needs them anyway?”

On another note, SCA must be thanking the Covid God’s for a finger to point to for this survey.

I can’t wait for them justify this one as a result of lockdown. I actually think a lockdown should have helped them if anything. In the busy day to day its harder to shake routine, in lockdown you sit online, see socials and maybe give something a go. You would have more time to discover a new show purely out of boredom.

the fact is its not working. They still allow talent to live in Melbourne , the music sucks, survey tactic was useless ( which cost them a mill) and the exec/programming team have got the whole thing wrong yet again. But they will all be back on deck tomorrow as usual. Survey 6 will go up .5 and they will claim it as a victory, have a survey party and say that they are on the right path and they are committed to the show blah blah blah.

Could we talk about SEN Sydney for a second. Its been on the air for a while now and still only rating 0.6, while SEN Melbourne’s figure is also poor given it had exclusive Olympic rights and the end of the AFL season and coach sackings.

SEN talk a big game with a lot of stations opening everywhere and high profile talent but it’s ratings output is way below par. I wonder how they can sell advertising with such low ratings.

Considering the struggles that 4BC were facing ~2 years ago (whilst everything was being networked), how great is it to see them gaining audience in every single demo and shift? Great work to all involved!

Time for top end programmers to be held accountable for the 2day result. It is just shocking. Dave Cameron should be embarrassed and needs to make some changes to move the result. The days of a million dollar tactic to save you are no more.

I flicked to 2day FM out of curiosity when I saw the ratings and the music is pretty terrible. Who ever the music content director is, they are a big reason for the failing ratings. Is all over the place.

The only way the station will improve is to go a dance & urban format. The Edge who are only counted in the digital ratings are the number one digital station because of their dance & urban playlist.

This is the music people want to hear. It dominates what most people listen to these days. Ditch all the guitar slow ballads and rock music. That is all more than catered for by other stations.

If 2dayfm went dance & urban from the 90s to now. They would improve a whole lot. 100%!!! Otherwise they will be lucky to rate 1% if they keep going with the music they have always been playing.

Question why is 2day fm breakfast a problem
But 96.9 breakfast show has been on for longer and doesn’t rate well

When are SCA going to admit they got the MMM breakfast show so very wrong in Perth? It’s now rating below 6IX breakfast and I’m assuming Basil is getting paid a LOT more than Blackers. I’d be curious to know who thought Baz was going to gel with your average tradie bloke? And yet when they inevitably change up the show, you can bet it won’t be Baz that gets the flick. Still, 96fm are getting a nice bump from it.

2DAYFM has never recovered since Kyle and Jackie O switched to KissFM. Their latest incarnation of a breakfast show is frankly terrible – Dave Hughes stopped being funny years ago and Erin Molan has always been overrated in my opinion! 2DAYFM might as well revert to an all music format at breakfast and get Mike Hammond to host it.
Oh, and I agree that 2DAYFM going 100% R&B/urban would be brilliant, and would at least be a point of difference from KISS and NOVA.
Speaking of NOVA, Fitzy and Wippa frankly have done the exact same show for the last 10 years, and they never get beyond a 6% share in the breakfast ratings.

2dayfm should just follow mix 94.5 playlist.And Triple m is way to much talk.

How the mighty house of MMMs has fallen.

Nationally it’s stations have a rubbish playlist and their shows full of woke trash.

I struggle to even find it on my DAB since they renamed it from the other MMM stations down to Triple M on its own. Why separate them, it makes sense to keep them together?

What puzzles me is that Nova Breakfast in Sydney and Melbourne is beaten in ratings by Smooth Breakfast. Congratulations to Glenn & Bogart, Mike & Jennifer. Hope you lot get the big bucks your Nova Breakfast counterparts are reportedly getting. I like Smooth it’s easy to listen to when your driving. Taxi and Uber drivers seem to like it too.

Wow, The KissFM content director down here in Melbourne must really be panicking.

Imagine if 4KQ were on FM.

Imagine if 2DayFM was on AM!

No wonder Jase is off sick today after that result. He needs to pull his head in, he is not Kyle, never will be and PJ was the star of that show. Now he is stuck with a weather girl. ARN good luck with that. They must have run out of money and gone for the cheap option.

@mike. 2DayFm has similar playlist to Mix Perth….
Playlist is the problem, why do they play soft rock? It sounds ridiculous…..
@Mack… do you remember Hits&Oldskool.? They played some dance throwbacks from 90s….

I agree they should play some CHR dance/rnb with Friday dedicated to oldskool hits TG Throwbacks Friday ….
The name should be change too….

As someone who used to listen to Jase and PJ on KIIS in Melbourne and came from the Fox breakfast show, I can say there were a few reasons as to why I listened to them. The first reason was because of PJ, she was fun and energetic and the second being they were different and it was a piece of fresh air in the market. However, since Lauren has taken over, it just isn’t the same and it’s become bland so the drop in their ratings doesn’t surprise me as I’ve turned KIIS off and have gone back to Fox breakfast, and I’m sure a lot of the other die-hard fans of Jase and PJ aren’t happy either

Absolute disaster for 2Day. Need to go back to basics. There’s a guy I heard on a community station on the Central Coast. No names, but find him. He is funny clever and great listening. Probably less than a 3rd of the price too