Brisbane’s 4BC gets local Afternoons show with Sofie Formica

Editor & Content Director

Nine Radio is introducing another local program to the Brisbane market.

Sofie Formica will take over Afternoons from Monday, October 4.

The show will run from 11am to 3pm on Monday to Friday covering news, entertainment and events.

The new program means Deb Knight’s Sydney-based Afternoons program will no longer run in the Brisbane market.

Ray Hadley’s Mornings program will continue to broadcast in Brisbane following the local 4BC Breakfast with Neil Breen.

Nine Radio has also introduced a local Drive show with Scott Emerson, and has Peter Psaltis hosting Wide World of Sports, and Bill McDonald and Spencer Howson on 4BC Weekends.

4BC content manager, Max Dudley, welcomed Formica to the fold.

“We extend a huge welcome to Sofie as she joins the ranks of our love and local 4BC strategy,” he said. “Sofie brings a wealth of experience and knowledge that our listeners are going to love.”

Formica noted her excitement at taking up the local role.

“Talk radio is a new frontier for me and I am thrilled to be joining the 4BC family at a really exciting tome for our city,” she said. “Brisbane is my hometown, and this is a great opportunity to engage with listeners, shine a spotlight on our local lifestyle and focus on the people and businesses that are the backbone of our community.”

Formica was a TV presenter with Nine back in the ’90s, but a vast majority of her career was spent with the Seven Network as a TV presenter across the likes of Saturday Disney, The Great Outdoors and Tonight Live. She was the host of The Great Day Out and had a guest appearance on Home & Away.

She’s also been a brand ambassador, MC and the co-founder and director of Media Potential.

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Recent comments (2)
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Dan
13 Sep 2021 - 2:54 pm

This is such a great move for 4BC. Not only does it drive home their commitment to the Brisbane market, but finally shows management that Brisbane really don’t give a damn about networked shows.

John ANDREW Schalch
14 Oct 2021 - 12:20 pm

Hi Sofia. Really love your show but there seems to be a broadcast issue. Almost every day, at least once a show, you cross to someone and we can only hear your side of the convo. It just happened again with Elizabeth. After you ask the question there is just dead space, until you come back to ask again or wrap up the convo.
I listen online so not sure if that is an issue, but it has only just started happening on your show.

Anyway, for what it’s worth 🙂
John

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